Avery Dennison's role in the EV revolution

Despite the challenges posed by these two significant trends, the opportunities for growth and innovation are immense. With our expansive range of solutions, Avery Dennison offers a variety of specially designed products to meet the unique needs of the industry, including the following:

• Cell wrapping film: Our cell wrapping film is tailor-made for the lithium-ion batteries used in EVs. These batteries consist of multiple cells, which are assembled into modules and subsequently compiled into packs. Each of these cells requires robust electrical insulation and sturdy mechanical protection around its entire length, and our cell wrapping film provides this necessary protection. It can be applied precisely and cleanly, ensuring secure insulation and puncture resistance, and its excellent adhesion to aluminum and  aging resistance are crucial features that enhance its efficiency and longevity in the demanding environment within an EV.

• Pouch cell edge protection film: This film features low stiffness and is designed with a highly cohesive adhesive, and aims to insulate and protect the edges of the pouch cell, which are prone to abrasion during long-term operation. Our film ensures the battery's durability and extended operational life by preventing mechanical damage to these areas.

• Rubber hybridized acrylic adhesives: Our rubber hybridized acrylic adhesives combine the superior properties of acrylic and rubber-based adhesives. The resulting hybrid solutions offer high resistance to elevated temperatures, UV light, and chemicals, typical challenges within the automotive environment. Simultaneously, they provide excellent bonding capabilities with low surface energy substrates, such as plastic parts or lacquered metals. This ensures reliable and durable adhesion even under the most strenuous conditions.

• Silicone-based adhesives: Our portfolio also includes silicone-based adhesives specially designed for certain tape or label applications. Unlike most pressure-sensitive solutions, which use rubbers or acrylates as base polymers, these adhesives are crafted from silicone. This unique composition allows these materials to adhere to siliconized surfaces, a feature particularly useful in applications such as airbag fabrics in vehicles. Additionally, we provide removable silicone-based adhesives, demonstrating superior detachability even after severe storage conditions, including high temperatures and humidity levels.

Based on what we learned from the recent Battery Show Europe 2023, it is evident that the accelerated pace of electrification and the increased focus on sustainability are the key driving forces shaping the industry's future. Equipped with a suite of innovative pressure-sensitive solutions, we are ready to meet these evolving demands head-on. 

As we venture further into this rapidly transforming landscape, we reaffirm our commitment to staying on the pulse of industry trends, continuously refining our offerings. For any information on how labeling materials can support the key trends in vehicle electrification, look at our automotive material product guide, or contact one of our representatives.