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AD Procerta

Revolutionizing Label Material Testing

AD Procerta: Your go-to partner for label material testing in complex applications

Our Avery Dennison specialized testing institute, AD Procerta, which launched in 2022, is now expanding its services to include industries beyond the pharmaceutical sector. Labeling materials can be challenging to navigate, so we provide streamlined material testing and qualification services for demanding applications in various sectors, which now also encompass the automotive, white goods and electronics industries, as well as wine and spirits industries.

AD Procerta
AD Procerta

When it comes to testing labeling materials, it's no secret that the process can be time-consuming and overwhelming. Whether it's prefilled syringes, car engines, or champagne bottles, labels for unique and demanding applications have distinct requirements. Selecting the best options for products and understanding how these will perform in different conditions are just some of the difficulties and variables brands face. At AD Procerta, we take on this challenge by combining our expertise, high-end technologies, and best-in-class facilities to provide highly streamlined material testing and qualification services. We understand the often-complicated dynamics between products, packaging, and label materials, with over 80 years of R&D knowledge in the self-adhesive industry. This enables us to support customers worldwide from the most competitive sectors.

Automotive, white goods and electronics industry testing capabilities

Did you know that the average lifespan of a car in Europe spans from 8 to 35 years? Despite the wide range, it's important to note that labels placed on engines, airbags, or under the hood must endure the same amount of time. Similar challenges can also be seen in the appliances and electronics industries. Thus, longevity is critical, and fortunately, we can conduct various tests to validate labels' durability. These include peel adhesion on specific substrates, simulation of environmental exposure conditions, and testing the resistance of printed labels against chemicals and abrasion.

We also use other critical methods, such as loop tack testing, to assess the label's immediate adhesion to the substrate. The loop tack measurement can be conducted under different conditions, such as temperature, speed, substrate, and dwell time, to ensure the label adheres well under all operating scenarios. Furthermore, AD Procerta can run outdoor weathering tests to evaluate the label material's durability when exposed to sunlight and water, which are critical for automotive applications. The weathering machine is programmed to simulate months of outdoor exposure in a mid-to-northern European climate facing south, ensuring that the label material's durability can withstand the harshest conditions.

AD Procerta

Wine and spirits industry testing capabilities

Label test methods for small-diameter containers like bottle necks in the wine and spirits industry also present challenges due to the requirements of these applications. These materials must conform to the neck's curved surface, withstand the filling process, and remain legible and aesthetically pleasing throughout the product's life. In fact, according to a survey conducted by Wine Intelligence, 66% of US consumers agreed that the appearance of a wine bottle is important when choosing one, while 70% of UK consumers stated that the packaging is a key factor in influencing their purchasing decision. However, the challenge concerns more than just how products appear on shelves. Another essential visual factor to consider when it comes to labels on wine and spirits products is that they must be able to withstand environmental elements like moisture and temperature variations.

AD Procerta utilizes various testing methods to ensure that label materials for these products meet the industry's requirements. For instance, our "ice bucket" test evaluates the label's ability to remain intact and flawless after immersion in ice—a critical factor for champagne packaging. Observation of the potential color change of the paper takes place after specified intervals, ensuring that the label remains legible and aesthetically pleasing throughout the product's life.

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Summary

Ultimately, labels for complex applications must undergo unique testing methods to ensure their performance in specific environments and conditions. AD Procerta rises to this task, making the complex accessible and understandable yet never sacrificing quality. While we understand that some testing institutes offer generic label testing, they often find it hard to understand the nuances of self-adhesive materials and how to select tests that will provide meaningful results. As a supplement to FINAT standard testing, we have developed methods and protocols to meet the individual needs of various industries in our state-of-the-art laboratory in the Netherlands. 
 

Ready to take your label material testing process to the next level? 

We invite you to check out our website for more information about AD Procerta and all of our services and testing capabilities.

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