Avery Dennison’s participation, as a founding steering committee member, in CELAB is part of the company’s strategic commitments to circularity — to not only launch products that promote recycling, but to also take responsibility for the waste generated as a result of manufacturing labels, including waste by customers and the end users, or CPGs.
The company’s work to help form CELAB is part of stepped-up global actions by Avery Dennison to advance circular approaches globally to its matrix and liner recycling through its AD Circular Program. This includes:
The launch in September 2020 of a scalable matrix recycling program in North America with RoadRunner Recycling to help label converters achieve their zero waste-to-landfill goals;
A collaboration In Asia Pacific with EcoBlue, a Thailand-based company that specializes in recycling PET (rPET) label liner for use in other polyester applications, to add PET label liners to its liner recycling program; and in China, Avery Dennison has launched the PET liner and matrix waste recycling program in partnership with Lvhuan;
In Europe, Avery Dennison has successfully piloted a liner collection program in selected countries. Among others, we partnered with Romei Replastics to convert waste material from the labeling process into new raw materials. The process includes collecting PET liner from customers, reshaping into flakes and high-performance compounds, and recycling into new products. We plan to extend the liner collection activities to other countries in the near future; and
In Latin America, Avery Dennison Brazil’s Programa Circular collects PET and paper label liners and film label matrix from converters and end-users. The program is a collaboration with the São Paulo firm Boomera, which specializes in repurposing waste material. The paper liner is processed by Polpel, and returns in the form of cellulose pulp for the manufacture of tissue paper.
Additionally, Avery Dennison’s Brazil team was recognized last month by the Label Industry Global Awards for its Programa Circular recycling program -- the third year in a row, and the fourth year overall, that Avery Dennison has won the award for its innovations in sustainable labeling products and services.