As a leader in labeling innovation, we join forces with partners across our supply chain to develop best-fit solutions that deliver top performance under challenging conditions, enable others to reduce their own environmental impact, and more.
For example, we recently worked closely with Rymax Lubricants, a Dutch lubricant manufacturer with a global footprint, and Dutch label converter Geostick to resolve a challenging technical issue involving labels for their HDPE containers of lubricant.
The challenge
The problem was that Rymax’s labels were curling up at the edges, especially on containers they shipped to hotter regions of the world, which resulted in a low quality image. They tried adjusting the material of the containers and the type of label, but the problem persisted. Eventually it became clear that they could no longer present their products in this way.
The search for a reliable partner
As his colleagues continued to struggle, Wouter Cuppen, Managing Director at Rymax, started searching for a reliable label manufacturer to partner with to tackle the issue. At precisely the right moment, their partner Geostick stepped up, along with Avery Dennison as their supplier.
Getting to the bottom of label issues
To get to the bottom of the issue, Geostick and Avery Dennison began running tests. “We couldn’t clearly identify the cause, so we started at the beginning: the raw material,” says Thomas van Nieuwstadt, Key Account Manager at Geostick. They also looked at the adhesive, printing method, and packaging process at Rymax, so that all quality requirements, ranging from filling to labeling and transport, could be checked in one go.
“An important factor we had to consider was the extreme conditions in some places where Rymax’s products are sold,” says Hans Eichenwald, Marketing Manager at Avery Dennison. “These include high humidity in some places and extreme heat in others.”
