ClearIntent™ Standards

For a product to qualify for the Avery Dennison ClearIntent™ Portfolio, at least one of our product components must meet at least one of the three sustainability standards:

  • Responsible Sourcing: a specific amount of the content is verified to come from sustainably sourced materials;

  • Reduction of Materials: offers comparable or superior performance using less materials; or

  • Recycle: a specific amount of the content is recyclable, made of recycled content, or enables recycling.

Avery Dennison applies concrete, measurable criteria to ensure that products meet these standards. This makes it easier for our customers to be assured that they are selecting the best Avery Dennison products to help the environment.

Sustainability Partners

Rainforest Alliance

The Rainforest Alliance Certified™ seal is awarded to farms, forests, and businesses that meet rigorous environmental and social standards.


GreenBlue's mission is to foster the creation of a resilient system of commerce based on the principles of sustainable materials management.

FSC® - Forest Stewardship Council®

FSC will promote environmentally appropriate, socially beneficial, and economically viable management of the world’s forests.

Looking for something?

Product Finder

You can access the Product Finder and data sheets here or by logging in to My Avery Dennison.


Read our Sustainability Report