Beer + Beverage Labels

Creators of labels for beer and beverages, get ready to dig in: from craft beer labels to beer can labels to custom beverage labels, we offer a vast range of materials for achieving the look and feel necessary to entice and differentiate on the shelf. As the pioneers of pressure-sensitive materials, we’ve got balancing form and function down to a science, with labels designed for the life of the package—from printing to application to storage and recycling or composting. Need a custom solution? No challenge is too great for our expansive technical team, which is at your service.


Craft Beer Portfolio

Because what's on your label is as important as
what's in it.

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Product Finder

You can access the Product Finder and data sheets here or by logging in to My Avery Dennison.

Educational Resources

Measuring the impact of label materials on craft beer purchase decisions

Study shows labels matter when consumers purchase craft beer

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The importance of a craft beer label

Does the label impact the consumer’s buying decision? Avery Dennison study results

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Pressure-Sensitive Labels: How Henniker Brewing is winning In crowded New Hampshire

To stay competitive and standout on the store shelves, they needed operational flexibility and visual differentiation – which meant going in a very different direction with their branding and their packaging

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Keg collar combines with tap handle label in an innovative solution for craft

Tyson’s idea was to integrate a PS tap handle label into the tag stock of the keg collar, combining a pressure-sensitive and non-pressure-sensitive solution into one.

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