Functional Packaging | Avery Dennison | LPM

Functional Packaging

“Functional packaging” is a new and fast-growing phenomenon, it’s helping brand owners add value to existing products while transforming the way consumers make decisions at the point of sale.

Functional packaging goes beyond simple product containment, offering consumer benefits such as extended shelf life or easy open/close. The category includes flexible pouches and stickpacks, and may utilize pressure-sensitive reclosures, RFID Intelligent Label technology, and/or security (tamper-evident, anti-counterfeit) materials. 

By delivering greater utility, functional packaging increases the overall value of a product while enhancing the consumer’s experience. See below to learn more about what consumers had to say.

Functional Packaging Consumer Research

To better understand how consumers perceive, select and interact with functional packaging, Avery Dennison partnered with MarketVision, one of the country’s leading providers of custom market research solutions. Read on to see what the top 7 benefits consumers look for with their functional packaging

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Top 7 Reasons Functional Packaging Matters

A new and fast-growing category, “functional packaging” is helping brand owners add value to consumers hurried lifestyles through innovative product packaging solutions. This packaging innovation includes ease-of-use flexible pouches, stickpacks and pressure-sensitive reclosures.

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Product Portfolios

Reclosure Portfolio

Reclose labels are designed for the easy opening and/or multiple open-close cycling of flexible packaging.

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Flexible Packaging Materials

Our Rapid-Roll® Portfolio includes the the broadest range of lightweight, printable laminated flexible packaging film and paper options. These products offer packaging versatility and functionality for brands.

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Shrink Sleeves

These top-to-bottom, 360-degree film sleeves showcase colorful designs on curvy shapes. They’re a popular choice among brand owners seeking greater shelf appeal.

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Intelligent Labels

Businesses in multiple industries choose Avery Dennison intelligent label solutions to boost efficiency and provide consumers with interactive, personalised brand experiences.

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