TrueCut™ Adhesive Technology

Converters depend on the right adhesive to ensure that labels look good, comply with regulations, perform in the real world and convert properly. Our unique combination of adhesive expertise and coating know-how (including emulsion, hotmelt and solvent) lets us offer the industry’s broadest adhesive portfolios.TrueCut Adhesive Technology is an improved general-purpose permanent adhesive which offers excellent adhesion, lower cool temp tack and outstanding high-speed converting.

Product Overview

TrueCut™ AT2550 Adhesive

New All-Temp providing a wide range of temperature applicability across multiple substrates combined with a superb cold temperature service range.

Product Overview

TrueCut™ Adhesive Technology Brochure

A high performance solution for thermal transfer, direct thermal and now, prime paper labeling

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Educational Resources

White Paper

Labeling Technology Reinvented: Meeting the Needs of the New Age of Shopping

To help improve the recyclability of paper packaging, companies like Avery Dennison are developing new adhesives that are compatible with the existing recycling stream.

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