Wine + Spirits Labels

Standing out from a crowd with a strong brand presence is key in the increasingly crowded wine and spirits category. Equally important is the functionality of the labelling. Wine labels can’t slip off of wet bottles; white labels must stay white even after a bath in an ice bucket. Avery Dennison has unique portfolios of labels for wine and spirits that include patented adhesive and coating technologies and the right label materials to ensure that your bottle never compromises your brand.


Label solutions that embrace the philosophies of different wine and spirits producers, speaking to brand image, brand values and consumers' needs. Luxurious textures and colors go hand-in-hand with materials made to protect the planet.

NEW! Label Materials

Copper Hammered Metal

Silver Hammered Metal

White Embossable Film


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Product Finder

You can access the Product Finder and data sheets here or by logging in to My Avery Dennison.

Product Collections

Black Collection

A broad portfolio that delivers the dependable quality needed for eye-catching packaging designs that stand out on the shelf.

Luminous Collection

Distinct wine label papers with a subtle radiance for not-so-subtle shelf appeal.

Sensorial Collection

Soft touch, textured or patterned papers creating a premium, vintage or artisanal feel.

Educational Resources

Thought Leadership

Sustainable Wine & Spirits Labels

Six new Avery Dennison facestocks deliver high-end impact, responsibly.

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Thought Leadership

Labeling Guidelines

Technical information and definitions regarding the facestocks, adhesives and liners commonly used in the wine and spirits segments.

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Technical Overview: Embossable Film

Technical Overview: Wood Veneer

Technical Overview: 150# Velvet Face Materials