Avery Dennison Announces New Focus on Outdoor Labeling

NORTH AMERICA—MENTOR, OHIO – Seven portfolios offer a range of innovative PS and non-PS label solutions to help converters grow their outdoor business

With a legacy in high-performance adhesive manufacturing, Avery Dennison Label and Packaging Materials is using its expertise to help speed label selection with dozens of label and packaging solutions designed to weather the great outdoors. From flexible packaging solutions to prime films, synthetic tag materials and outdoor overlaminates, the company is making it easy for converters and brand owners to maximize opportunity in the growing outdoor products market.

Blossoming outdoor opportunities

According to a recent report by Global Industry Analysts, Inc., the global market for Outdoor Appliances and Power Tools is forecast to reach 118 million units by 2020, driven by the trend towards outdoor living and the ensuing rise in demand for tools and accessories in outdoor living, landscaping and gardening. Outdoor materials, services and equipment represent a $2 billion dollar growth industry, with many applications in the segment requiring label materials that can withstand the test of time and elements like rain, snow, and even harsh chemicals. Avery Dennison is meeting the need with seven label portfolios engineered for a wide variety of outdoor applications.

Seven portfolios for one-stop solutions

All the portfolios focused on outdoor offer constructions optimized for a wide range of substrates, operating conditions, and factors like chemical or sun exposure. Where appropriate, many constructions are recognized by UL(R) and CSA for the application. Converters can simply adopt the Avery Dennison file, saving significant cost and effort.

The seven portfolios include three new options from our Select Solutions Collection of application-specific portfolios:

          Additional Select Solutions offerings introduced earlier that meet outdoor labeling needs include:

And lastly, our Prime Films and Rapid-Roll synthetic tags offer benefits for converters looking to grow their outdoor labeling business.

Growth Opportunities for converters

According to David Collins, Marketing Director, Specialty at Avery Dennison, the outdoor marketplace offers sizable growth opportunities for 2017. “Outdoor label requirements are constantly evolving to offer the extended durability needed and keep pace with product innovation,” Collins said. “Converters who take advantage of our outdoor-focused portfolios will find it easier than ever to capitalize on the all-out opportunity represented by the outdoors marketplace.”



About Avery Dennison

Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at  www.averydennison.com