Embracing the Internet of Things to Achieve Frictionless Commerce

Connected products, enabled by intelligent labelling technologies that give items their own digital identities, are allowing retailers to deliver frictionless commerce experiences, providing customers with the convenience and transparency they desire.

“The increasingly omnichannel nature of retail is shifting consumer behaviour and driving expectations for a convenient and transparent shopping experience, whether it be in-store, online or on a mobile device. If that experience isn’t delivered, consumers will go elsewhere..."

Read the full article at Raconteur.