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08/18/2026

Avery Dennison Advances RFID Accessibility with the Launch of AD Fusion — A First-of-Its-Kind Program for Label Converters

MENTOR, Ohio, August 18, 2026 — Avery Dennison today announced the launch of AD Fusion, a first-of-its-kind program that is set to transform how label and packaging converters adopt RFID technology. Powered by innovative SmartFace™ technology, AD Fusion delivers customizable materials with pre-inserted RFID inlays — removing the traditional barriers to entry and helping businesses meet the rapidly growing demand for smart labels quickly and cost-effectively.

Entering the smart label market has traditionally required significant capital investment, with production tied to specific presses or facilities with specialized inlay insertion equipment. AD Fusion changes that. Designed to help converters scale their RFID offerings with ease, the program delivers a level of flexibility that simply hasn't existed before — whether you're just starting out or looking to optimize RFID production across your network.

Designed to integrate seamlessly into existing workflows, AD Fusion delivers custom slit rolls that arrive ready to print and convert with RFID inlays already embedded — no new machinery or additional training required. With ultra-thin inlays that maintain the look and performance of standard labels, the transition to smart labels has never been smoother.

"AD Fusion represents a major step forward in making RFID more accessible and actionable for converters," said Abby Monnot, vice president of marketing at Avery Dennison. "By combining SmartFace™ technology with a streamlined, production-ready format, we are bringing to market an innovative solution that helps customers accelerate adoption, unlock new opportunities, and compete more effectively in a rapidly evolving landscape."

Ready to be among the first to experience the future of smart labels? Visit us at LOUPE in Booth #119 to see AD Fusion in action, or learn more at label.averydennison.com/ADFusion.


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About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making PossibleTM products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2025 were $8.9 billion. Learn more at www.averydennison.com.