Avery Dennison Advances Support for Circular Packaging with USDA BioPreferred Certification for Hot Melt Adhesive
BioPreferred adhesive enables brand owners to enhance packaging sustainability while moving the company closer to its renewable content goal.
MENTOR, Ohio (August 10, 2021) – Avery Dennison, a leading global manufacturer of pressure-sensitive adhesive technologies, announced today that it has achieved BioPreferred Certification from the USDA for a new hot melt adhesive. The certified adhesive offers brands new opportunities to promote sustainable packaging to their customers by replacing petroleum-derived products with renewable agricultural resources. In its 2030 Sustainability Goals, Avery Dennison announced that 100% of its standard products will contain recycled or renewable content by 2030. The company is also working toward a goal of net-zero emissions by 2050.
The USDA BioPreferred Certification program validates the biobased content of products through third-party testing. Certified products can promote their biobased content on product labels, providing consumers with reliable and accurate information on the sustainability of the products and packaging they are choosing. The availability of certified hot melt adhesives supports brand owners’ efforts to shift to materials that are better for the environment and more attractive to consumers without added costs. The new adhesive is also part of the flagship Sustainable ADvantage product portfolio, which enables circularity, improves environmental performance and facilitates transparency across the entire supply chain.
“Biobased materials have a number of benefits over the petroleum-derived materials they replace and increasing our use of this renewable resource supports our commitment to environmental leadership,” said Mark Miller, vice president marketing, Avery Dennison Label and Graphic Materials North America. “Our new hot melt adhesive is engineered to meet the needs of brands in fast-evolving industries, such as eCommerce and food and beverage, by delivering enhanced sustainability and improved cold temperature performance.”
New formulations with sustainable benefits
The new BioPreferred hot melt adhesive is C4500. Engineered for cold temperature performance, it’s ideal for a broad range of food and beverage applications, including cold packaging, fresh meats, weigh scale, cheeses and functional beverages.
For converters, the new adhesive produces 40% less ooze, making it easier to use and increasing operational efficiency without compromising speed, conversion or dispensing results. Adding to the Avery Dennison portfolio of reliable pressure-sensitive adhesives, C4500 is ideal for use in applications with cardboard, low surface energy substrates, rough or difficult-to-adhere surfaces, and cold environments.
More information about the Avery Dennison Hot Melt Portfolio is available at the company’s website: https://label.averydennison.com/hotmelt
About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 32,000 employees in more than 50 countries. Reported sales in 2020 were $7 billion. Learn more at www.averydennison.com.