Avery Dennison Metallized Films with AD CleanFlake™ Technology Recognized by Association of Plastic Recyclers (APR) for HDPE and PET Recycling
Avery Dennison and APR are working together to drive recycling education
and promote circularity
MENTOR, OHIO, June 13, 2023 – Avery Dennison today announced that its metallized films with AD CleanFlake™ technology have been recognized by the Association of Plastic Recyclers (APR) for HDPE and PET recycling. The company becomes the first to be recognized for offering a portfolio of metallized label solutions capable of working with the recycling systems to enable rigid plastic recycling.
This recognition results from a study spearheaded by Avery Dennison and the APR to test the performance of larger metallized labels (30 square inches) in the recycling process. Previously, the APR only recognized metallized labels under two square inches as complying with its critical guidance for HDPE and PET recycling. It was believed that larger metallized labels would cause a plastic bottle to be rejected by a recycler’s metal detection hardware. The results of the study confirm that these metallized films can be a total of 30 square inches or below and be recognized in existing recycling streams.
“We’re pleased to work with the APR to drive education around the compatibility of films with the recycling process while ensuring our own products promote circularity,” says Anh Marella, senior marketing director, strategic innovation and sustainability, Avery Dennison. “As a leading global provider of labeling solutions, Avery Dennison recognizes its responsibility to work with the industry to increase plastic recyclability. Advancing the circular economy is among our key sustainability priorities.”
This APR recognition also allows brands to balance packaging aesthetics and performance with their commitments to using recyclable materials.
“Ensuring packaging is designed to be compatible with the recycling infrastructure is critical” said Curt Cozart, Chief Operations Officer, The Association of Plastics Recyclers. “Improperly designed packaging can be misdirected in the process at a time where we are critically short of material. We’re pleased that Avery Dennison has led this effort in providing a sustainable solution while at the same time meeting the brands desire for metallized labeling.”
To learn more about the Avery Dennison Metallized Films portfolio, visit label.averydennison.com/films
About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labelling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labelling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.