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Paper

For certain label applications, only the printability and performance of paper will do. Paper gives you more options for embellishments, a choice of finishes and a selection of textures that can add dimension to your brand story. Paper labels can also be a sustainable choice and purchased at a cost that fits most budgets.

We offer the most comprehensive selection of paper materials available. Each one is chosen specifically for its superb performance in demanding industries, including logistics, food and beverage, wine and spirits, pharmaceuticals and home and personal care. We’re constantly pushing the limits of what can be done with paper and adhesives to solve packaging challenges and make labels work harder.

Papers for every purpose

We’ve designed paper facestocks for most common applications (and some uncommon ones), including:

Variable information (VI) printing. We offer a wide range of paper products that let you print variable information labels on-site, confident that they will meet your performance demands in environments including quick-service restaurants, retail, logistics and e-commerce.

Premium decoration. With a rich selection of colors, textures and coatings, you can create beautiful packaging for wine, spirits, craft beer, beauty and high-end food and beverage products with our premium papers. 

Digital printing. Printing labels digitally can improve differentiation, sustainability and efficiency in production and across the supply chain. We thoroughly test our materials on an array of digital printers and work closely with you to successfully print and apply your label materials.

Security applications. Protect your brand, products and consumers from counterfeiting and tampering. Our papers can be transformed into tamper-evident labels especially needed in the pharmaceutical and healthcare sectors.

Sustainable labels. Reduce the environmental impact of your packaging without sacrificing quality, performance or affordability, with our FSC certified papers and materials that contain recycled content.

Select the Perfect Paper Solution With Our Comprehensive Guide

Industry Insights

Elevating Packaging: The Rise of Premium Sustainable Materials

Elevating Packaging: The Rise of Premium Sustainable Materials

Discover how Avery Dennison's high-quality sustainable materials can elevate your brand in wine, craft beer, food & beverage, cosmetics, and personal care, enhancing appeal to consumers.

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Linerless Labels: Transforming Retail Printing for Efficiency and Sustainability

Linerless Labels: Transforming Retail Printing for Efficiency and Sustainability

AD XeroLinr DT™ linerless direct thermal labels revolutionize retail printing by enhancing efficiency, reducing waste, and promoting sustainability.

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Turning the Tide on Waste: The Ultimate Guide to Glass Bottle Reuse

Turning the Tide on Waste: The Ultimate Guide to Glass Bottle Reuse

Wash-Off labels improve product aesthetics while enhancing glass bottle reuse by allowing labels to stay intact during use but easily removed during washing.

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Raising the Bar: Sustainability in Wine and Spirits Labels

Raising the Bar: Sustainability in Wine and Spirits Labels

Discover how the wine and spirits industry is embracing sustainability with our innovative eco-friendly label solutions to enhance brand image and consumer connections.

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The Circular Economy and Efficient Label Recycling

The Circular Economy and Efficient Label Recycling

Discover how Avery Dennison's AD Circular initiative is revolutionizing label recycling in the ASEAN region. Join the movement towards eco-responsible practices today!

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Exploring New Horizons with Recycled Labels

The Green Shift: Exploring New Horizons with Recycled Labels

Explore the impact of recycled labels on sustainability in the packaging industry. Discover how recycled choices are reshaping branding and consumer perceptions across various sectors.

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Championing Sustainability and Premiumization in Packaging

Championing Sustainability and Premiumization in Packaging

The packaging industry is at a crossroads, striving to find the right balance between sustainability and visual appeal. See how PS labels can contribute to packaging evolution.

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linerless labels can benefit QSR businesses

How linerless labels can benefit QSR businesses

The rapid growth in QSRs comes with increasing scrutiny on brands’ ESG practices. Learn how linerless labels can improve branding, cost of sale, profitability and sustainability.

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Linerless Labels Can Benefit Logistics Businesses

How Linerless Labels Can Benefit Logistics Businesses....

A traditional label construction typically has three layers: a facestock (heat-sensitive paper for direct thermal printing applications), a pressure-sensitive adhesive...

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