To make your HDPE and PP packaging for 
consumer goods as sustainable as possible,
your choice of labeling is critical.

Complex and evolving guidelines and legislative requirements can make choosing the right label a challenge, but our sustainability experts are here to help.

On this page we give you guidance on how to choose pressure-sensitive labels for HDPE packaging and PP packaging that enable recyclability, comply with current guidelines, reduce your environmental footprint, and empower your business to achieve its sustainability goals.

What is HDPE packaging?

HDPE (high-density polyethylene) is a strong yet lightweight form of rigid plastic used in food and beverage containers, personal care products, cleaning products, and more. One of the most widely used types of plastic, it is non-biodegradable and must be recycled. HDPE is typically recycled in non-packaging products with growing investments in infrastructure to develop a closed-loop system.

HDPE and PP

What is PP packaging?

PP (polypropylene) is a durable yet lightweight and versatile form of rigid plastic used in food containers, home and personal care applications, medical applications, and more. Another one of the most widely used plastics, PP is highly recyclable and is typically turned into non-packaging products with growing investments in infrastructure to develop a closed-loop system.

HDPE and PP


How to choose labels for circular design throughout a package’s lifetime

 

During life

Labels need to remain attached and legible for the duration of a product’s life. Conditions and duration vary from one application to the next and determine a label’s specific performance requirements. Factors to consider include the end use for the packaging; temperature and moisture level; product lifetime; food contact; printing technology; and aesthetics and branding.

HDPE and PP

End of life

To help reduce the environmental impact of packaging and comply with design for recycling guidelines, labels must be designed with circularity in mind. This can be achieved by using EcoDesign principles to create labels that enable recycling and reuse, incorporate recycled content, reduce resource consumption, and are sourced responsibly.

HDPE and PP

 

 



Sustainable solutions we offer for HDPE and PP substrates

Here we outline how to choose the right label for your HDPE packaging or PP packaging, based on your sustainability goals.

 

Sustainability Goal: Enable Recyclability
Sustainability Goal:
Enable Recyclability
AD CleanFlake
AD standard film label solutions

 

 

Sustainability Goal: Reduce carbon footprint
Sustainability Goal:
Reduce carbon footprint
Reduced
Recycled

 


* These factors, as well as weight, country of origin, and more, influence extended producer responsibility (EPR) fees.
Check your local guidelines for details.


Visit our Sustainability Portfolio for more