• We know that our customers are increasingly looking to better understand the environmental impacts of the products they use. That’s why we’ve partnered with the Carbon Trust.



Carbon Trust

Who is the Carbon Trust? 

 “The Carbon Trust is a global climate consultancy driven by the mission to accelerate the move to a decarbonised future. Climate pioneers for over 20 years, it partners with businesses, governments and financial institutions to drive positive climate action. From strategic planning and target setting to implementation and communication, the Carbon Trust turns ambition into impact. To date, its 400 experts have helped set over 200 science-based targets and guided more than 3000 organisations and cities across five continents on their route to Net Zero.” Learn more here


As part of our partnership, we have developed a bespoke Carbon Trust footprinting tool that offers a more thorough measurement of the impact of our products using primary data from our operations. We are currently able to capture the footprint of selected products within faces, liners, and adhesives, and the range of products will continue to expand.

Apart from the international LCA standards (e.g. ISO), the Carbon Trust strictly follows the carbon accounting standards such as GHG protocol and SBTi methodology for carbon emissions reductions and only considers certifying organizations and products that align with the mission to move to a low carbon economy.

With the Carbon Trust footprinting tool, Avery Dennison can provide customers information using this verified model, and customers can have a peace of mind that they are truly reducing the carbon impacts of their purchasing decisions, eliminating the concerns around greenwashing and misinformation.