Making the right label choice can ensure that your PET packaging is fully recyclable, while helping build a more circular economy and supporting your broader sustainability goals.

However, rapidly changing regulations can make choosing the right label a challenge. Our experts are here to help.

On this page, we will guide you through current PET guidelines to help you discover which pressure sensitive label solutions are best for your packaging needs. You will learn how requirements vary between PET bottles and trays and how making the right labeling choice can help you comply with regulations, increase your product’s recyclability and reduce your environmental footprint.

What is PET packaging?

PET stands for polyethylene terephthalate, which is a strong polymer that can be used for a variety of applications. PET packaging is most often used for food and beverage, both in bottle and tray format. PET bottles are also used for Home and Personal Care (HPC) packaging, while trays are only used for food products. PET is a highly recyclable substrate.

Source responsibly - Avery Dennison

Differences in recycling methods between PET bottles and trays

Pet bottles and trays are made with plastics of differing quality and different intrinsic viscosity (IV). Plastics used for PET bottles can be recycled into other bottles or used for other packaging formats. Trays, due to the quality of their original manufacturing materials, cannot be used in the production of new PET bottles. Due to the differences in IV, combining the two streams results in contamination, increases process costs and decreases usable yield. PET trays are generally more contaminated by content in comparison to PET bottles. Separation of the two PET materials is therefore essential.

Source responsibly - Avery Dennison

 

 


How to choose labels for circular design throughout a package’s lifetime

During life

Labels need to remain attached and legible for the duration of a product’s life. Conditions and duration vary from one application to the next and determine a label’s specific performance requirements. Factors to consider include the end use for the packaging; temperature and moisture level; product lifetime; food contact; printing technology; and aesthetics and branding.

HDPE and PP

End of life

To help reduce the environmental impact of packaging and comply with design for recycling guidelines, labels must be designed with circularity in mind. This can be achieved by using EcoDesign principles to create labels that enable recycling and reuse, incorporate recycled content, reduce resource consumption, and are sourced responsibly.

HDPE and PP

Sustainable solutions we offer for PET packaging

Here we outline how to choose the right label for your PET packaging.

Sustainability Table
Sustainability Goal:
Reduce carbon footprint
Enable recycling AD CleanFlake
Reduced AD Flex+, PP40
Recycled rFlex+, rPP



* These factors, as well as weight, country of origin, and more, influence extended producer responsibility (EPR) fees. Check your local guidelines for details.

 

 


Sustainability Goal:<br><span style="font-size: 25px; color: black;">Recyclability (based on European design for recycling guidelines)</span>

View our Sustainability Portfolio for more