The Battle of Labels: Championing Sustainability and Premiumization in Packaging

As packaging continues to wield substantial influence over consumer perceptions and purchasing decisions, brand owners face the uphill challenge of marrying sustainability with the irresistible pull of premium aesthetics. This is where pressure-sensitive (PS) labels come in, offering both cost-efficient premiumization opportunities and numerous benefits to sustainability. Here, we’ll detail why PS labels have become the future for both sustainable and premium packaging. Whether you're in the food, beverage, or personal care industry, this guide will illuminate the path towards a greener but no less alluring packaging solution.

Understanding PS Labels

Pressure-sensitive — or PS — labels are self-adhesive labels that are manufactured with the adhesive already applied to the facestock so that they stick securely to a wide variety of container materials without the need for other additives such as water, heat or glue. These labels are known for their ease of application and can be used for anything from glass bottles to plastic. They offer superior quality and premium aesthetics on the shelf.

The Benefits of PSL in Meeting the Trends of Consumer Goods Packaging

Premiumization Opportunities

Premiumization has become a key strategy in the fast-moving consumer goods industry, with brands seeking to add value and set themselves apart from others. PS labels offer premiumization opportunities through various options. These labels can be used to create unique textures, high gloss finishes, and metallic or holographic effects. Additionally, they offer excellent printing capabilities, enabling brands to showcase vibrant visuals and graphics on their products. This creates a premium and eye-catching appearance, helping brands stand out from the crowd.

Sustainability Benefits

The packaging industry is under scrutiny for its environmental impact. As consumers seek greener choices, the FMCG industry is responding with eco-friendly options. With it comes increasing consideration for PS labels, which are not only ahead in aesthetic finesse but also propose acompelling case for sustainability. The use of recycled and renewable materials in manufacturing PS labels is on the rise, as the supply chain becomes more responsible and transparent. Advancements in technology have also allowed for thinner labels, reducing the need for raw materials and decreasing packaging weight. Furthermore, the availability of adhesives that facilitate easy label removal (especially crucial for food-grade recycling) contributes to the effective management of plastic and glass lifecycles, marking a significant stride in the packaging industry's sustainability journey.

Versatility

PS labels are versatile and can be applied on numerous types of surfaces, including glass, PET, HDPE, LDPE, paper and metal. They offer excellent adhesion on curved and non-uniform surfaces, making them a great option for unique packaging shapes. This versatility also extends to product labeling in different conditions, such as in cold, warm, dry or humid environments. Furthermore, PS labels also cater to a diverse range of die-cut shapes and uniquely customized outlines, enhancing the distinctiveness that brands strive for.

Cost Savings

One of the most significant benefits of pressure-sensitive labels over other label technologies is cost savings. PSL labels usually result in lower total-applied costs, saving on energy consumption during application and increasing machine speed and uptime with minimal waste and adhesive build-up. All these benefits add up to cost savings across the supply chain with increased operational efficiency. PS labels also aid in inventory and storage cost reduction, as they can be kept at room temperature and in smaller quantities.

The choice between PS label and other types of labels ultimately hinges on a variety of factors, including production scale, branding objectives, sustainability targets, and consumer preferences. As a brand owner, it's crucial to weigh these considerations carefully. Avery Dennison, with its expertise in labeling solutions, can guide you through this process, ensuring that your packaging not only stands the test of time and taste but also champions the cause of a cleaner and greener planet, all while maintaining a healthy budget.

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