Avery Dennison > Blogs > Raising the Bar: Sustainability in Wine and Spirits Labels

Raising the Bar: Sustainability in Wine and Spirits Labels

In recent years, there has been a notable rise in conscious consumerism worldwide. As worries about the environmental impact of our daily habits and purchasing choices increase, industries globally are stepping up with inventive, sustainable solutions. One sector that excels in this new era of eco-responsibility is the alcoholic beverage industry, notably wine, spirits, and craft beer. Customers are increasingly seeking products that not only tantalize their taste buds but also resonate with their values of sustainability and environmental awareness.

This shift is particularly evident in the realm of labeling. Yes, you heard that right. Sustainable labels have emerged as a prominent trend in the alcoholic beverage sector, with Avery Dennison leading the way as a global materials science company that provides a range of sustainable label solutions.

Sustainability

Today's consumers are not just interested in the product itself – they are concerned about its ecological footprint. Avery Dennison's 'Sustainable ADvantage' initiative offers solutions that rigorously meet the criteria for being recognised as truly sustainable labels.

Our emphasis on recycling and compostability is transforming the labeling industry. We offer solutions that facilitate the recycling, reusing, and composting of packaging and label waste. Our facestocks and liners incorporate recycled or renewable materials, as well as thinner materials that reduce raw material consumption.

Our dedication to sustainability is also reflected in our ethically sourced products. We carefully vet our supply chains for their environmental and social responsibility, utilizing films crafted from renewable alternatives and papers certified by reputable organizations like the Forest Stewardship Council®.

An innovative project is our 'Sustainable Wine and Spirits Labeling', where our ‘Crush’ range enables brand owners to integrate organic waste into a label, promoting their circular economy narrative. For brands seeking a premium aesthetic, Avery Dennison's 'Black Collection' and 'Sensorial Collection' offer excellent solutions. These ranges provide materials for high-end labels that exude sophistication while supporting sustainability. Our rPET liners are crafted from 30% recycled post-consumer PET bottle flakes, delivering a completely sustainable label construction. Additionally, our local wine service programs underscore our commitment to delivering sustainable solutions tailored to unique projects and label requirements.

Avery Dennison's emphasis on sustainability and elevating label design presents wine, spirits, and craft beer producers with a comprehensive toolkit to enhance their brand image, foster stronger consumer connections, and contribute to a more sustainable future.

Optimizing Label Application and Testing

Achieving beautiful, premium-looking labels that are also eco-friendly is only half the challenge. The other half? Ensuring they adhere perfectly! Avery Dennison offers valuable technical advice on label application methods, considerations for various bottle surface types, environments, and applicator setups. Guidance on conducting spray tests and ice bucket tests to assess label performance in different conditions guarantees that your labels are not just visually appealing and sustainable — they are also practical.

Learn more about our sustainable wine and spirits labels.

Latest Blogs

The Circular Economy and Efficient Label Recycling

The Green Shift: Exploring New Horizons with Recycled Labels

Digital Solutions

Raising the Bar: Sustainability in Wine and Spirits Labels

Sustainability

Optimizing Label Application and Testing

Latest Blogs

The Circular Economy and Efficient Label Recycling

The Future is Lightweight: Thinner and More Sustainable Labels

The Green Shift: Exploring New Horizons with Recycled Labels