How Linerless Labels Can Benefit QSR Businesses

A New Era in QSR Labeling

The Quick-Service Restaurant (QSR) sector saw a huge boost in demand during the Covid pandemic lockdowns. That demand has continued to grow, and the industry is expected to be worth US$430bn in Asia alone within three years.

The rapid growth rates have significant implications for the sector, from cost efficiencies to ingredient sourcing. And, with increasing scrutiny on brands’ ESG practices, the repercussions for the sector’s environmental impact will be closely watched.

At first glance labeling may not seem to be a significant factor but it can play an important part in the success story of QSRs. It improves accuracy and efficiency in the ordering process, helping improve customer experience and boosting brand reputation and business performance. Labeling can also play a part in keeping customers safe by ensuring any customization is immediately noted, such as food allergies and substitutions.

Let’s take a look at how QSR brands can do more with their labels by first learning what a linerless label is, and how it differs from its lined counterparts.

What Are Linerless Labels?

Labels are traditionally formed of three parts: the first is facestock, or the paper on which the printing is done; the second part is a pressure-sensitive adhesive, which adheres the facestock to a substrate; and the third is a liner that carries the face and adhesive, preventing labels in a roll from sticking to each other, and which is usually discarded after the label is applied.

As the name implies, a linerless label does not include the third element. Insteads it uses a release coating on the facestock which prevents the labels from sticking to each other in the roll while allowing the labels to be applied easily and cleanly. This technology uses around a third less materials while allowing significantly more – up to 50% more – labels to be included on similar sized rolls. Without the liner, shop and kitchen areas are free from safety hazards associated with slippery liners lying around the floors.

These outcomes can deliver better productivity, profitability and lower environmental impact – significant wins for QSR brands.

A Decade of Innovation

Great Value

Our solution means restaurants can print variable length labels. This reduces empty space, maximizing the number of labels that can be printed and reducing costs by up to 21%.

Accuracy + Efficiency = Profitability

Brand reputation – as well as profit margins – relies on getting orders right the first time, every time. AD XeroLinrDT™ completely cuts out handwritten orders, speeding up the order process. It also allows 50% more labels to be fitted onto each roll which, in an industry dominated by small margins, reduces applied costs by nearly a quarter.

More labels per roll also creates efficiency savings with fewer roll changes needed which in turn means more printer uptime.

Works in all environments

Whether the QSR serves cold drinks or piping hot food, labels need to stick and stay stuck to packaging. Paired with industry-leading adhesive solutions, our linerless labels do exactly that for temperatures up to 80°C and irrespective of whether the food is moist or dry – a critical factor when you need to take into account delivery drivers.

Safe and sustainable

As we have seen, eliminating liners can significantly reduce waste. Using our solution, brands could cut three-quarters of the carbon emissions associated with their label printing processes – a significant saving in Scope 3 emissions. Reducing waste also helps reduce disposal costs, further boosting the bottom line.

Dawn of a New Era

The growth of the QSR sector in Asia shows no signs of slowing. For businesses keen to take advantage of the opportunities ahead, now is the time to review how linerless labeling can create better outcomes.

From branding to costs, and profitability to better sustainability performance, AD XeroLinrDT™ has it all. Find out more from our linerless webpage or contact your local Avery Dennison representative so we can help show you the light of a new dawn.

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