Premium Decorative Solutions

When shelf appeal counts, count on Avery Dennison specialty paper solutions to help win consumers’ attention. Our specialty papers and decades of label-design expertise help converters, packaging designers and brands across the consumer-good spectrum create packaging that demands to be touched, read, and taken home.

Our portfolio of premium decorative materials delivers flair; our comprehensive range of intelligent labels and RFID solutions provides digital connectivity. Together, they offer new ways to attract consumers and engage with them well beyond your labels’ borders.  

Award-winning decorative paper collections

Our premium, decorative special papers provide innovative and highly differentiated alternatives to standard paper offerings. They include papers with unique colors, textures, and coatings—including our sensorial collection, a collection of exclusive materials that recently won a D&AD Pencil award and a Graphis Silver Award, thanks to the creativity of White Studio.

Future Trends

Keeping abreast of design trends is key to ensuring that we can provide the right materials for standout labelling and packaging—today and tomorrow. Our dedicated concept lab is where our designers track trends and translate them into new materials and applications. Click here to learn more from our design team.

Case Study

Designer Content: Labelmaker


Design Trends