The Concept Lab


Our Concept Lab is a creative, collaborative hub where we apply design thinking to packaging  problems. Our resident team of material experts, packaging specialist and designers transforms fresh concepts and unexpected ideas into solutions for our customers. Exploring possibilities through 3-D renderings and hands-on prototypes, while joining our creative team in a free-flowing exchange of ideas, is, for many of our customers, their favorite part of working with us.

Meet the Team


With years of experience in brand and package design, Alex provides creative direction to the design process and creates memorable solutions. As leader of The Concept Lab, he makes connections from different sources to fuel the innovation process.


As a middleweight designer, Brian contributes learned insights and strategies from a history of work in branding and consumer packaged goods. These experiences have prepared him with thoughtful ideas, effective design principles, and strong considerations for the right materials.


Brent has a background in silkscreening and letterpress printing techniques and his unique automotive background lends useful insight when creating the vast variety of prototypes that are made in the concept lab.



A problem solver at heart, Laura enjoys tackling creative projects both large and small. With several years of experience in advertising as a hybrid designer/art director, she brings a unique perspective to the team. Her passion for illustration and lettering allows her to develop bespoke solutions for every project.


Bringing Concepts to Life

If you’re looking for greater shelf appeal, need fresh label and packaging insights  or want greater process efficiencies, our Ideation Session could be the answer.

It’s the kind of collaborative design thinking that can make a real difference to your operation.

What the Concept Lab bring to the table is the ability to not just prototype design concepts, but to also bring their perfectly balanced expertise of design and print product to the table, taking our design concepts to the next level. This is not just important to the design team at Thirst, but to our global client base.