food and drink packaging trends

Design Trends

Anticipating food and drink packaging trends is critical for Label Avery Dennison—and critical for our customers. Alex Kidd, our Head of Creative Product Design, and his team in the Label Avery Dennison Concept Lab, predict, create, discover and explore packaging design trends every day. Material science is in our DNA and we have a passion for creative design.

The Concept Lab

Our Concept Lab is a creative, collaborative hub where we apply design thinking to packaging problems. Our resident team of material experts, packaging specialist and designers transforms fresh concepts and unexpected ideas into solutions for our customers. Exploring possibilities through 3-D renderings and hands-on prototypes, while joining our creative team in a free-flowing exchange of ideas, is, for many of our customers, their favorite part of working with us. Visit The Concept Lab

Our Partners

Keeping fresh in sustainable food packaging design and beverage packaging design requires an ecosystem of partners, from specialists in R&D to design teams and trend forecasters. We love brainstorming and creating with our partners. Their insights, combined with our in-house design and R&D expertise, help us identify food packaging design trends before they’re trends—and share that critical intelligence with you.

Case Study

“A paper stock can make or break a design”


Notes from Napa Valley


The Concept Lab


The Future of Packaging Report