Avery Dennison proudly unveils PREMIUM LABELS, a visionary campaign where craftsmanship meets sustainability and innovation intertwines with storytelling. This initiative redefines what it means to create labels, elevating them from mere identifiers to works of art that resonate with purpose, beauty, and responsibility.
Focused on three cornerstone categories Beauty & Personal Care, Food & Beverages, and Wine & Spirits. PREMIUM LABELS celebrates the transformative power of design. These labels are more than finishing touches; they are gateways to unforgettable brand experiences. They capture attention, evoke emotion, and embody the essence of the products they represent.
Bringing this vision to life requires collaboration with those who share our passion for innovation and excellence. We’ve partnered with industry luminaries Letra Graphix, Janus International, and Pragati Offset to curate a collection that blends technical mastery with creative brilliance. Together, we’ve fused Avery Dennison’s innovative vision with the bespoke artistry of our collaborators to craft labels that are as exquisite as they are impactful. Each design tells a story, weaving together elegance, function, and a deep respect for sustainability.
But PREMIUM LABELS is more than aesthetic; it’s a dedication to creating purpose. A purpose to preserve our planet, inspire future generations, and prove that sustainability and sophistication can thrive together. Each label in this campaign embodies the harmony between luxury and environmental responsibility, using responsibly sourced materials, advanced adhesives, and groundbreaking printing techniques to create beauty with a conscience.
This campaign isn’t just about labels—it’s about legacies. It’s an invitation to brands, designers, and innovators to reimagine what premium can mean. It’s a reminder that luxury and sustainability are not opposites but partners, working hand in hand to craft stories that endure.
Step into the world of PREMIUM LABELS, where every detail speaks of sophistication, every texture whispers of innovation, and every design honors the planet. Together, let’s craft a legacy that speaks to the power of labels as both a functional necessity and a medium for storytelling.
Let’s uncover how PREMIUM LABELS can transform products, inspire customers, and lead the way to a more sustainable future.
