In the relentless pursuit of sustainability, following carbon-neutral and eco-friendly practices is more crucial than ever. Enter Avery Dennison's groundbreaking CleanFlake™ technology, a game-changer in the world of sustainable packaging. Lauded by the Association of Plastic Recyclers (APR) and the esteemed AsiaStar Award, CleanFlake™ is setting the packaging industry abuzz with its latest innovative upgrade, exemplifying Avery Dennison's advocacy for packaging sustainability while committing to high-performance standards.
By now the industry is well aware of what truly sets CleanFlake™ apart — its exceptional ability to promote plastic circularity. This revolutionary technology ensures labels are seamlessly removed from PET containers during recycling, paving the way for a smoother waste recycling system that promotes reusability of materials.
That's not all. CleanFlake™ just got even better with its latest upgrade: repositionability. This remarkable feature is particularly sought after in the ASEAN countries where labeling machines are less advanced, making them more susceptible to mislabeling — a common occurrence during machine start-up when brand owners adjust the machine setting parameters. Label “Repositionability” addresses this challenge, enabling incorrectly placed labels to be easily and cleanly removed by hand within an 8-hour window, drastically reducing bottle and content wastage. It's a monumental leap in resource conservation and efficiency, reinforcing Avery Dennison's unwavering commitment to eco-friendly practices.
Moreover, by employing facestocks and liners crafted from recycled materials or those manufactured with fewer resources, all sourced from Avery Dennison’s Sustainable ADvantage range, it offers a fully sustainable label construction that helps lower carbon footprint.
Seamlessly integrating into your existing value chain, CleanFlake™ eliminates the need for hefty investments to switch from traditional labels. For companies eager to make their mark in the green revolution, CleanFlake™ provides the perfect opportunity to incorporate reusability and recyclability into their packaging without sacrificing quality, performance, or aesthetics.
Products like CleanFlake™ play a vital role in today's packaging environment, particularly with ASEAN nations embracing Extended Producer Responsibility (EPR) and eco-design rules, while the plastic circularity concept gains momentum. Brands must take proactive steps to comply with regulations and demonstrate a strong commitment to sustainability.
Don't wait to embrace a greener future. If you haven't already, it's time to make Avery Dennison's CleanFlake™ a cornerstone of your eco-design packaging strategy today. Join us in reshaping the future of packaging. Learn more about CleanFlake™ and start your journey towards sustainability now.
