The results from this semi-industrial trial underscore Avery Dennison's commitment to forging a path towards a more circular plastic economy. Alena Maran, Director of Strategy and Sustainability at Avery Dennison, EMEA, emphasizes that "Until now, we did not have fact-based evidence that showed how our labels react during the multiple steps in the recycling process. We can now clearly see that the requirements in existing design for recycling guidelines and test protocols for wash-off labels are not necessarily representative of the full-scale HDPE recycling process.”

By focusing on the importance of plastic circularity and ensuring that its adhesives contribute to a sustainable economy, Avery Dennison is creating viable, scalable solutions for the future of our planet.

Would you like to discover how you can start making a sustainable impact? Contact Avery Dennison today. We have solutions that reduce the use of raw materials, contain recycled or renewable content, enable recycling reuse or compostability, and are responsibly sourced. Learn more from our Sustainability page.