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Enhance Shelf Appeal with PS Labels

What If You Could Predict Packaging Performance Before It Hit the Shelves?

ADInsight-X can be the catalyst you need.

Imagine you’re standing in a bustling supermarket aisle. Shelves are lined with countless products, each vying for the consumer’s attention. Some packages stand out immediately with their vibrant designs, clever functionality, or premium feel. Others blend into the background, their potential lost amidst the noise.

Now, what if you could predict exactly how your packaging would perform in this environment—before it even left the design phase? What if you could identify flaws, test its appeal, and optimize every aspect to ensure success?

The importance of foreseeing packaging performance becomes even more evident when you consider cases like Tropicana’s redesign. While aiming for a fresher, minimalistic look, the new design confused loyal consumers, leading to a 20% drop in sales and forcing the company to revert to the old design. Such missteps can be avoided with tools that allow brands to test and refine packaging in a controlled, predictive environment.

At Avery Dennison’s ADInsight-X, this isn’t a hypothetical—it’s a reality.

The Five Principles That Drive ADInsight-X

1. Sustainability: Designing for a Greener Tomorrow

Enhance Shelf Appeal with PS Labels

In a world increasingly focused on environmental responsibility, sustainability is no longer optional—it’s a mandate. ADInsight-X integrates sustainability into every stage of packaging design, guided by the 4R principles: Reduce, Reuse, Recycle and Responsibly Sourced.

At ADInsight-X, brands collaborate with recyclers and material experts to select eco-friendly materials that align with their environmental goals. Advanced prototyping tools allow them to visualize and test how these designs will perform in the real world.

Real-world product portfolio:

  • CleanFlake™ Label Adhesives: Engineered to improve PET bottle recycling, these adhesives separate cleanly during the recycling process, ensuring higher-quality recycled materials.
    Learn More

  • Fasson® Recycled Content Films: These films, crafted from post-consumer recycled (PCR) content, reduce reliance on virgin plastic while maintaining durability and clarity.
    Learn More

Case Study: A global beverage company partnered with ADInsight-X to reduce its carbon footprint. By replacing plastic-heavy components with biodegradable materials using CleanFlake™ technology, the brand achieved a 30% reduction in greenhouse gas emissions, reinforcing its commitment to sustainability and earning praise from eco-conscious consumers.

2. Premiumization: Elevating Consumer Experiences

Enhance Shelf Appeal with PS Labels

Packaging is more than a container—it’s a storyteller. It communicates a brand’s values and connects emotionally with consumers. ADInsight-X empowers brands to elevate their packaging with premium designs that resonate deeply.

Through tools like 3D visualization and real-time prototyping, brands can experiment with textured papers, luminous finishes, and intricate artwork to craft packaging that feels as good as it looks.

Real-world product portfolio:

  • Black Collection: A portfolio of designs offering dependable quality for bold, eye-catching packaging that commands attention on the shelf.

  • Luminous Collection: Distinct wine label papers with subtle radiance, designed to deliver not-so-subtle shelf appeal.

  • Sensorial Collection: Textured or patterned papers with a soft touch, ideal for crafting a premium, vintage, or artisanal feel. Learn More

Case Study: A renowned wine brand collaborated with ADInsight-X to craft labels using the Sensorial Collection, creating a textured, artisanal look that resonated with their premium audience. This design, paired with the subtle shine of the Luminous Collection, resulted in a 25% boost in sales during the holiday season, with customers citing the packaging as a key purchase driver.

3. Security: Protecting What Matters Most

Enhance Shelf Appeal with PS Labels

The rise of e-commerce has amplified concerns around product safety, counterfeiting, and tampering. ADInsight-X equips brands with innovative security solutions that protect both products and consumer trust.

Security measures such as tamper-evident labels and SmartTrack RFID solutions are seamlessly integrated into packaging designs. These features not only deter counterfeiting but also enhance the consumer’s perception of safety.

Real-world product portfolio:

Case Study: A leading pharmaceutical company partnered with ADInsight-X to secure its packaging for a best-selling over-the-counter medication. By incorporating tamper-evident seals and RFID-enabled tracking, the company reduced counterfeit incidents by 30% while increasing consumer confidence.

4. Functionality: Meeting Real-World Demands

Enhance Shelf Appeal with PS Labels

Packaging must do more than look good—it must work seamlessly for the consumer. Whether it’s on-the-go formats for Gen Z or versatile designs for family packs, ADInsight-X ensures functionality is never compromised.

Through prototyping and user feedback, ADInsight-X helps brands create packaging that is durable, user-friendly, and adaptable to different scenarios.

Real-world product portfolio:

  • Reclosure Labels: Perfect for resealable food packaging, these labels maintain freshness while being easy to use. Learn More

  • Embelex™: Brings brands to life through customization, personalization, and smart solutions. This end-to-end platform integrates on-product branding, graphics, and trims with secure, global inventory management and supply chain solutions. Embelex™ combines decades of materials science innovation to empower the world’s most creative and dynamic brands. Learn More

Case Study: A snack brand collaborated with ADInsight-X to create resealable packaging for their product line. The new design, incorporating reclosure labels, was portable, easy to use, and kept the product fresh. The result? A 15% increase in repeat purchases, driven by consumer convenience.

5. Visualization: Seeing Success Before It Happens

Enhance Shelf Appeal with PS Labels

What if you could test your packaging’s shelf impact before it’s even produced? ADInsight-X’s 3D visualization tools bring this capability to life, offering a realistic preview of packaging in retail settings.

By combining augmented reality (AR) with iMotions neuromarketing tools, brands can predict how consumers will interact with their products. This allows for adjustments that maximize visibility, appeal, and emotional connection.

Case Study: A health drink company used ADInsight-X’s visualization tools to test its packaging across different store formats. Neuromarketing insights revealed that bold, contrasting colors improved recognition by 20%, prompting the company to refine its design for optimal shelf performance. Learn More

 

The ADInsight-X Process: Collaboration at Its Best

Enhance Shelf Appeal with PS Labels

ADInsight-X thrives on collaboration, bringing together every stakeholder in the packaging ecosystem:

  • Brand Owners: Define the vision and goals.

  • Designers: Translate ideas into tangible prototypes.

  • Converters: Ensure production feasibility while maintaining quality.

  • Recyclers: Embed sustainability into every stage of the process.

  • End Users and Consumers: Provide critical feedback that shapes the final design.

  • AD Insight-X : Bring all the above keystake holders at one place and create a mutually beneficial eco-system.

For example, a global skincare brand worked with ADInsight-X to create a sustainable yet luxurious packaging line. Through collaborative workshops, the team developed a design that was not only recyclable but also exuded elegance, resulting in a 30% increase in consumer preference during testing.

 

Conclusion: Packaging the Future with ADInsight-X

At ADInsight-X, packaging becomes more than just a container—it’s a science, an art, and a collaborative journey. By integrating sustainability, premiumization, security, functionality, and visualization, ADInsight-X empowers brands to predict and ensure success.By leveraging advanced tools and fostering collaboration, ADInsight-X enables brands to predict performance, prevent failure, and create solutions that resonate with consumers.

What if you could predict packaging performance before it hit the shelves? At ADInsight-X, you don’t have to wonder—you can know.

Avery Dennison: Making Possible™.