The availability of energy sources is diminishing, and efforts are being made to ensure that irreplaceable resources are preserved for future generations. Despite the transition to low-carbon energy systems, the coming decades will likely see a rapid change in the energy landscape. This will require global attention if we are to accelerate the process.
Inspired by concerns over energy, AMATERASU, our Japanese beer concept, is built to shed light on the issue of resource depletion. In honor of the Japanese goddess of the sun, Amaterasu, who is amongst the highest divinities of Shintoism, the prototype revolves around the sun—a symbol for the original source of most of the energy.
Our Fasson® rCrush Barley FSC® paper is used for AMATERASU's label, which is made from 15% by-products from barley processing (such as beer and whiskey), 40% post-consumer recycled fibers, and 45% virgin wood pulp. The label illustrates a golden sun rising, spreading a yellow shade of color in its wake. As a representation of the sun, two Japanese koi carps glide in circles on the front of the label, as the golden fish symbolizes the goddess.
The aim of AMATERASU is to show how luxury brands can pair sustainable labels with meaningful design to raise awareness about resource depletion. By using materials like rCrush Barley FSC® paper, the label supports sustainability while effectively conveying the message of preserving vital resources for future generations. The design’s intricate details and thoughtful symbolism enhance the connection between the product and the global issue of energy conservation.
The label excels in various printing techniques, ensuring both visual appeal and sustainability. It supports offset and flexo printing for high-quality results, while hot foil stamping adds a luxurious metallic touch. Screen printing brings fine details to life, and debossing and embossing create depth, enhancing the design. Cold foil can highlight key elements, making the label visually striking. These techniques combine to effectively convey the message of energy conservation and resource preservation
