Our daily lives are impacted by the effects of Global Warming. From changing weather patterns threatening agriculture to rising sea levels, increasing flooding risks, and coastal land loss. According to the UN, climate change is responsible for at least 150,000 deaths per year, a number that is expected to double by 2030, emphasizing its global significance and unprecedented magnitude. Even though awareness of this issue has grown consistently for the past 40 years and a lot of efforts are being made by institutions worldwide, we still have a long way to go in ensuring that the issue is addressed even faster.
In light of this ongoing crisis, we created one of the prototypes in our Elements envelope—PELE—our Hawaiian body cream concept designed to bring attention to global warming. According to mythology, Pele is the goddess of fire. Due to the aggressive nature of global warming, she was chosen as the main symbol for this concept, as heat and fire often cause droughts and forest fires today—examples of global warming's effects.
The PELE label features our Fasson® rMartele Blanc FSC® paper made from 100% post-consumer waste fibers. Volcanoes and lava are the main themes of the label design, featuring a combination of print, foil, and micro-embossing. On the top label, the goddess' face emerges with embossing, adorned with a flower crown.
This prototype showcases how luxury brands can pair sustainable labels with creative storytelling to raise awareness about critical issues like global warming. PELE demonstrates how labels can serve as a platform for brands to share their values, highlight environmental concerns, and educate consumers on pressing global challenges.
The label is printed using offset process creating a vibrant and sharp image. The use of red and gold foiling adds a touch of elegance and sophistication. The use of the embossing to create the image of Madam Pele enhances shelf appeal. The raised gloss UV adds a final touch of flair to the label.
