Often referred to as the invisible threat, pollution affects almost all of us. The World Health Organization estimates that 99% of the world's population is impacted by air pollution levels which increase the risk of heart disease, stroke, cancer, and pneumonia. There are 6.7 million deaths each year attributed to exposure to air pollution, which makes it evident that this human-made silent enemy must be addressed immediately.
Although technology and automation have played a major role in shaping and developing our world, it has also negatively impacted air quality. Among its causes, vehicle emissions, fuel oils, and natural gas account for the majority of air pollution. Fortunately, many organizations and brands are waking up to the issue's importance and taking measures to address it.
Inspired by this widespread concern, STRIBOG, our caviar concept, is designed to highlight the issue of pollution. Taking its name from the Slavic god of wind and air, the project demonstrates how a luxury product can tell a crucial environmental story through beautiful label design.
The label is produced from Fasson® white pearl paper containing up to 99% post-consumer waste. SWS908 is also recyclable chemically, making it a more environmentally friendly and efficient choice for cosmetic firms aiming to reduce waste. Additionally, it can even be recycled back into food-safe material. Offset printing is recommended for this material.
Printed on our Fasson® White Pearl Paper, STRIBOG's circular label is influenced by the old runic writing system to create a wind compass. The fine lines above and below the name represent STRIBOG's winds, while the combination of copper foiling and embossing of the Stibog brand elevates the premium appeal of the label while keeping the design minimalist. The raised black symbols are screen printed adding sophistication and a slight difference to the foiled black that is used on the text and the dot pattern.
This prototype demonstrates how luxury brands can tie sustainable label materials to meaningful storytelling, enabling brands to connect with consumers on pressing global issues like pollution. STRIBOG reflects the potential for products to deliver impactful messages while maintaining an elegant and premium appeal.
