Lemon and ginger have long been celebrated for their natural ability to promote gut health and support digestion. As consumers become increasingly aware of the importance of maintaining a balanced microbiota, products featuring these ingredients are in high demand. Our design, Goodness Gracious, draws on this rich heritage, presenting a visual story that connects these time-honored ingredients with modern wellness trends.

At the heart of Goodness Gracious is the celebration of lemon and ginger for their digestive benefits. As awareness grows about the link between gut health and overall wellness, this design highlights the essential role these ingredients play in a balanced diet, resonating with health-conscious individuals.

The label material, rCrush Citrus, aligns with the product’s natural theme and reinforces our commitment to sustainability. Made from 15% citrus pulp—byproduct of juice production—and 40% post-consumer waste, it’s an environmentally responsible choice. This connection to citrus ties the label to the key ingredients, ensuring a seamless blend of content and design.

Crafted on smooth cream paper, the design evokes purity and tranquility. Visuals reflect the product’s natural origins, appealing to consumers who value health benefits alongside ethical and sustainable food choices. Compatible with various printing techniques, including flexo, HP Indigo, and hot foil stamping, the label features embossing for added tactile appeal. Through these methods, the design achieves both visual and functional excellence, ensuring durability while enhancing overall product appeal.