Labels serve as a critical means of conveying information and establishing a brand’s identity to consumers. In recent years, pressure-sensitive labels (PSL) have emerged as an ideal option for product labeling.
This trend is largely driven by the surging demand for sustainable packaging solutions, coupled with the versatility and cost-effectiveness which a pressure-sensitive label offers. As sustainability and visual appeal is becoming increasingly important to consumers, the future of PSLs in packaging looks promising.
As per a report by Growth Market Reports, the global pressure-sensitive labels market attained a value of USD 93.19 billion in 2021 and is projected to reach USD 136.02 billion by 2030, with a CAGR of 4.3% during 2022-2030.
A Closer Look at Pressure-Sensitive Labels
Pressure-sensitive labels are a type of adhesive label that can be easily applied to a surface with the application of pressure without requiring any heat, water, or solvents. These labels consist of three components - a facestock (the printable surface), an adhesive layer, and a release liner (the protective layer).
Pressure-sensitive labels have emerged as a highly sustainable solution over time and has been gaining considerable momentum since then. By significantly conserving resources and encouraging recycling, they have become a sustainable choice for businesses seeking reliable and sustainable packaging options.
In addition, brands across multiple industries are opting for pressure-sensitive labels as an effective tool to disseminate information and build a strong brand identity. With the option of customization, businesses can design labels to convey important information which reflects their unique brand voice.
In response to the growing demand for sustainable packaging options, Avery Dennison offers customizable, sustainable pressure-sensitive labels that promote recycling, conserve resources, align with the sustainability goals of businesses and help businesses create a strong business identity.
For a deeper understanding of the role of pressure-sensitive labels on the ever-evolving packaging industry, continue reading.
Avery Dennison Pressure-Sensitive Labels & Adhesives: Providing Solutions for a Range of Applications
Pressure-sensitive labels and adhesives are a versatile option, owing to their extensive use in numerous industries, ranging from electronics to construction, consumer goods, graphics, pharmaceuticals and more.
Our labels and adhesives meet a range of specific requirements, from repositionability, antimicrobial properties or moisture resistance, to operating in extreme environments of heat or cold. By creating solutions for a broad spectrum of product needs, we have the capability to produce innovations in the industries below: