Avery Dennison understands that in addition to innovating products made from recycled content, we also need to create products that enable recycling and ultimately offer a solution to recycle our own materials and waste.

From recycled materials—MC FSC® Recycled
Labelling materials containing recycled content are now a great choice for label converters and brand owners, thanks to careful selection from post-consumer waste streams and modern paper manufacturing processes.

Shortlisted for this years sustainability award at Label Expo 2017 MC FSC® Recycled offers label converters an important differentiator by allowing them to help their customers meet sustainability targets without compromising exceptional print results. This material for recycled labels offers similar whiteness, brightness and opacity to conventional facestock, converts fast and is manufactured without chlorine bleaching. Furthermore the range is offered at price parity to like products.

Enabling recycling
Labelling can be a key pain point in recycling processes, which is why Avery Dennison has focussed on creating solutions that ease that pain: Our award-winning CleanFlake™ Adhesive Technology is a key solution for PET Plastic Recycling. Developed to advance the recycling of polyethylene terephthalate (PET) containers, CleanFlake™ is a water-based, recyclable adhesive, which cleanly separates during the PET Plastic recycling process. The adhesive adheres to the PET bottle until the very end of its lifecycle, when the cohesive bond is broken at the recycler in the sink/float process. This allows the facestock and adhesive to cleanly separate from the PET flake resulting in pure PET flakes, the conservation of virgin PET resources, and less landfill waste. Available in clear or white BOPP film facestocks and now a 54# semi-gloss paper, CleanFlake is the first complete solution to address PET plastic recycling.


Glassine Liner Recycling Infographic

CleanFlake White Paper



Glass Recycling

Biodegradable and Compostable

Glassine Liner Recycling Infographic (South Asia)

Case Study

Collaboration Across The Supply Chain: Turning liner waste into a valuable resource

Thought Leadership

Pioneering Change in Sustainability: Label Liner Recycling Across South Asia Pacific

Case Study

Lokales Wasser: Premium Wash-off labelling for a premium water brand

Case Study

Helping L’Oreal get liners out of landfills

Case Study

On the Road to Zero Waste