Innovations in Paper

Labelling and packaging requirements change all the time, as legislation changes, marketing needs vary and consumer expectation advances. To help customers navigate this ever-shifting landscape, our technical team continuously develops important incremental improvements in our paper label products, as well as foundational breakthrough technologies. With an expansive prime paper product portfolio, pioneering adhesive technology, and world-class service, Avery Dennison’s unwavering focus on innovation makes us the industry’s go-to partner for paper labelling.

Paper Portfolio

Our prime paper product portfolios are wide and diverse, enabling you to choose papers to match your specific applications, create instant shelf appeal and achieve your sustainability goals. Our focus on developing exclusive paper ranges, expanding sustainable choices and creating high-performing label constructions demonstrate our continued commitment to pioneering change in paper labels.

Adhesives technologies

Our focus on developing exclusive paper ranges, expanding sustainable choices and creating high-performing label constructions demonstrate our continued commitment to pioneering change in paper labels. We started innovating in adhesives when we invented the first self-adhesive label eight decades ago,and we haven’t stopped since. We know converters depend on the right choice of adhesive to ensure that labels look good, comply with regulations, perform in the real world and convert properly. Adhesive technology is also critical for added functionality such as peel-and-read, security labelling and RFID. Above all, the right choice of adhesive ensures a competitive edge.

Our unique combination of adhesive expertise and coating know-how (including emulsion, hotmelt and solvent) lets us offer the industry’s broadest adhesive portfolios. Our adhesives deliver high-performance adhesion to various substrates while also offering extended functionality like reclosure, wash-off and more. They suit applications across health and personal care, food, pharmaceuticals, wine, beer, beverages and logistics. And they deliver in all conditions—from deep freezes to labelling hot metal.


Hotmelt eBook

Product Component Guide (ANZ)

Product Component Guide (ASEAN)

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Case Study

Pulmuone Redefine Egg Packaging

Sustainable Papers: Pulmuone Co., Ltd. Pulmuone package redesign pioneers decoration standard in Korean egg market

Pressure-Sensitive Labels Reinforce Champagne’s Premium Image

Premium Papers: Canard-Duchêne Distinctive color scheme and strong tactile feel create luxurious presentation