One of the most exciting opportunities that smart labels enable is the opportunity for brands to interact with consumers via products. Our DirectLink™ interactive packaging solution gives brands a platform to tell their story, share manufacturing information, and offer other engaging content that consumers will want to pay attention to. DirectLink is also a powerful promotional tool that brands can use to offer points, discounts, and other incentives to build customer loyalty. The smart-packaging sector is growing rapidly. With solutions like DirectLink redefining the brand-consumer relationship, it’s no wonder why.
