Avery Dennison will showcase its innovative materials and intelligent label solutions at the LabelExpo Asia 2025.

Avery Dennison > Newsroom > Avery Dennison will showcase its innovative materials and intelligent label solutions at the LabelExpo Asia 2025.

November 25, 2025

Shanghai, China, November 25, 2025 – Avery Dennison, a global leader in materials science and digital identification solutions, will showcase its innovative products and solutions under the theme “Making Possible™” at Labelexpo Asia 2025 (Booth No.: E1B48 ) at the Shanghai New International Expo Centre from December 2 to 5, 2025.

At this exhibition, Avery Dennison will focus on four key value areas of packaging and labeling – Ensuring Safety, Enabling Packaging Sustainability, Enhancing Packaging Shelf Appeal, and Enabling Traceability and Connectivity. It will showcase from a new perspective how materials science, sustainable innovation, and smart connectivity can help brands and industries achieve a more efficient and responsible future packaging system.

Safety is the starting point for all packaging. In highly sensitive industries, such as food and pharmaceuticals, brands are most concerned with ensuring every contact is safe and pure, and that information is always accurate, reliable, and traceable. Based on its long-term accumulation of materials science expertise, Avery Dennison is committed to helping companies improve the safety of packaging in complex application scenarios, making every step from production to consumption more secure and transparent.

In harsh environments, such as industrial and electronic sectors, packaging faces more complex challenges: long usage cycles, significant environmental changes, and the need for clear and legible labeling information throughout its entire lifecycle.To address these core needs, we will present a variety of innovative solutions on-site to help brands improve the stability and reliability of their products.

Sustainability is the direction of innovation and an extension of responsibility. Faced with the "Double E" guidelines, carbon reduction pressures, and stricter compliance requirements, brands are looking for more efficient and actionable paths to achieve less waste, higher recycling rates, and more transparent management of packaging throughout its entire life cycle.

Avery Dennison will present a series of innovative solutions centred on sustainable design principles, focusing on carbon reduction, waste reduction, recycling, and compliance. This will demonstrate how materials science can help companies find a balance between environmental goals and business efficiency.

Furthermore, with the approaching date of the EU Deforestation Regulation (EUDR), brands increasingly demand transparency regarding the sourcing of paper materials and compliance with supply chains. Under this trend, packaging is becoming an important aspect for companies to meet regulatory requirements. We will share relevant forward-looking strategies at the exhibition to help brands cope more easily with the new international compliance environment.

Sustainability is the direction of innovation and an extension of responsibility. Faced with the "Double E" guidelines, carbon reduction pressures, and stricter compliance requirements, brands are looking for more efficient and actionable paths to achieve less waste, higher recycling rates, and more transparent management of packaging throughout its entire life cycle.

Avery Dennison will present a series of innovative solutions centred on sustainable design principles, focusing on carbon reduction, waste reduction, recycling, and compliance. This will demonstrate how materials science can help companies find a balance between environmental goals and business efficiency.

Furthermore, with the approaching date of the EU Deforestation Regulation (EUDR), brands increasingly demand transparency regarding the sourcing of paper materials and compliance with supply chains. Under this trend, packaging is becoming an important aspect for companies to meet regulatory requirements. We will share relevant forward-looking strategies at the exhibition to help brands cope more easily with the new international compliance environment.

Excellent packaging goes beyond mere protection; it also expresses meaning. Avery Dennison uses high-end materials and precision craftsmanship to make the brand shine in a variety of consumption scenarios—from high-end daily cosmetics and trendy milk tea to cultural and creative gifts, red wine, and single malt whisky, each label combines aesthetics and performance.

Through innovation in materials, gloss, texture, and printing effects, we make packaging stand out on the shelf, helping brands win consumers' first impression with both visual and tactile appeal.

In the digital age, packaging is no longer just a medium for being "seen," but also an entry point for being "connected." Brands hope to achieve supply chain visibility, full product lifecycle management, and more direct communication with consumers through more flexible connection methods.

By merging the real and digital worlds, Avery Dennison will unlock greater value in packaging in areas such as traceability, operational efficiency, and brand communication, helping companies explore the future path of "connected packaging."

At Avery Dennison, we firmly believe that innovation makes things possible. By integrating materials science and digital technology, we will continue to work with our customers and partners to explore the future boundaries of labeling and packaging and drive the industry forward.

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

By Types of Packaging

Digital Solutions

Ensuring Safety

Enabling Packaging Sustainability

Enhancing Packaging Shelf Appeal

Enabling Traceability and Connectivity

Let's work together to make endless possibilities a reality.