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Top 5 Benefits of Switching to Sustainable Packaging

By Avery Dennison Sustainability Team, Asia Pacific

Published on 12 Aug 2025

The global shift towards sustainability is no longer a trend—it’s a necessity. With growing concerns about climate change, consumer awareness is at an all-time high. Businesses are now rethinking their packaging strategies, not just to reduce environmental impact but also to resonate with eco-conscious customers.

But why exactly should your company make the switch to sustainable packaging? And how can it benefit your business in both the short and long term? Here, we’ll explore the top five advantages of adopting sustainable packaging solutions so you can make a more informed decision.

1. Minimise Your Environmental Impact

Making the transition to eco-friendly packaging is one of the most straightforward ways to reduce your carbon footprint. By using materials such as biodegradable plastics, recyclable paper, and sustainable labels, companies can significantly reduce the amount of packaging waste sent to landfills.

Did you know that plastics can take up to 1,000 years to decompose? By transitioning to pressure-sensitive labels that enable the recyclability of the entire plastic packaging, your brand contributes to a cleaner planet and aligns with global efforts to promote circularity.

Quick tip: Begin by assessing your current packaging workflow to identify opportunities for improvement. For example, evaluate the labels used on plastic bottles and ensure they support bottle-to-bottle recycling. If you're using paper labels, consider switching to FSC-certified (Forest Stewardship Council) materials to enhance sustainability.

2. Meet Evolving Consumer Expectations

The modern consumer actively seeks environmentally friendly packaging. According to a Nielsen report, 73% of global consumers say they would change their consumption habits to reduce their environmental impact.

Adopting sustainable packaging solutions sends a strong signal to your customers that your business values the planet. It’s not enough to have great products anymore—buyers support brands that align with their values.

Partner with a trusted industry leader: Brands like Avery Dennison are at the forefront of innovation, offering sustainable labels that help businesses boost their image while maintaining standout shelf appeal. Work with a partner who understands your needs and elevates your brand.

4. Foster Brand Loyalty

Many businesses set themselves apart through their commitment to sustainability. By using eco-friendly packaging, they’re not just selling a product—they’re selling a story. Highlighting efforts that reduce environmental harm can foster deeper emotional connections with customers, building loyalty that lasts.

Publishing your sustainability achievements, such as reaching a recycling target or switching to fully compostable materials, creates authentic touchpoints with consumers. They’ll remember your brand for making meaningful changes, and may even become advocates, recommending you to others.

Pro Tip: Integrate your sustainable packaging story into your marketing campaigns to showcase your commitment to ethical practices and a holistic approach.

5. Save Costs in the Long Run

While sustainable packaging may have higher upfront costs compared to traditional packaging, it can lead to substantial savings in the longer term.

Here’s how:

Reduced Material Waste: Minimalist designs use fewer resources.
Lower Transportation Costs: Lightweight materials decrease shipping expenses.
Monetary Incentives: Many suppliers and governments offer subsidies or tax benefits for eco-friendly initiatives.

Not to mention, the long-term gains in brand trust, customer loyalty, and efficient resource use can far outweigh initial investments.

Cost-effective options: Avery Dennison offers label solutions that not only help you reduce costs over time but are also priced competitively with labels made from virgin or non-sustainable materials.

How to Get Started with Sustainable Packaging

Now that you understand the benefits, it’s time to implement changes. Start small by assessing your current packaging and identifying inefficiencies. A gradual transition to greener options, like Avery Dennison’s sustainable labels, ensures your business remains operational while making a positive impact.

If you’re unsure about how to make packaging more sustainable, consult eco-packaging experts or suppliers who specialise in sustainable packaging solutions. They can walk you through materials, processes, and certifications to help align your goals with industry standards.

The Bottom Line

Switching to sustainable packaging is a commitment to protecting the planet and future-proofing your business. With environmental awareness only set to grow, making intentional changes now will not only boost your eco-credentials but also secure a competitive edge for years to come.

Looking to lead the way with sustainable packaging? Explore innovative solutions with Avery Dennison and start your eco-friendly journey today.

Stay green, stay ahead.

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