Pivotal Role of Pressure-sensitive Labels in Eco-Design

The Pivotal Role of Pressure-sensitive Labels in Eco-Design

By Nathan Zhou, Sustainability Program Manager, Avery Dennison APAC
Published on 2 August 2024

As authorities worldwide lay emphasis on sustainable packaging and waste management, businesses need to align their strategies with the shifting focus towards eco-design. 

One critical aspect that heavily influences eco-design is the choice of container and label materials. This decision is pivotal because it must align with both product requirements and consumer use, ensuring an optimal balance between functionality and sustainability. The combination of container, label adhesive and face material must be meticulously chosen to guarantee sustainability and compliance with environmental regulations.

What Defines Eco-Design

Eco-design refers to the practice of designing products with consideration for environmental impacts at every stage of their life cycle. It can largely be categorized into three concepts:

Recyclability

In eco-design, it is crucial to ensure that packaging materials can be recycled after use, reducing waste and environmental impact. It plays a significant role in enabling the reuse of materials and reducing the need for new resources. Selecting recyclable PS label materials and adhesives that do not hinder recycling ensures efficient resource use and supports packaging circularity.

For instance, using labels that can be easily removed during the recycling washing process or can remain on the container without hindering recycling, ensure that the packaging material is uncontaminated, facilitating a more effective procedure for producing pure plastic flakes that can be used for manufacturing new containers. An example is AD CleanFlake™, Avery Dennison's adhesive technology that has revolutionized PET recycling. Along with AD CleanFlake™, our facestocks featuring hotmelt adhesives, facilitating HDPE mono-material recycling, have been endorsed by the Association of Plastic Recyclers for its compatibility with existing recycling infrastructure.

The integration of such labeling materials results in a product that not only meets the necessary performance criteria but also supports a sustainable packaging ecosystem.

Labels in Eco-Design
Pivotal Role of Pressure-sensitive Labels

Reduce Usage of Virgin Materials

It is crucial for environmental sustainability to reduce reliance on new raw materials to minimize waste, conserve natural resources, and lower the carbon footprint associated with production processes.

Avery Dennison's sustainable label range comprises facestocks, adhesives, and liners with recycled or renewable materials, reducing dependence on virgin resources without compromising quality, performance or aesthetics. For instance, our premium paper labels, popular in wine, spirits, and craft beer, feature materials made from sugar cane waste or recycled fiber. Our films contain a minimum of 30% recycled PP or PE, alongside PET solutions boasting 100% recycled content.

In order to reduce the usage of virgin materials, it is also important to use only what’s necessary. Our line of reduced solutions offers facestocks and liners that are made thinner than those conventionally used in packaging, or labels that eliminate liners completely. AD XeroLinr DT™ is our linerless direct thermal label designed for variable information printing in industries like quick service restaurants, retail, logistics, and ecommerce. This label is made without the liner which minimizes raw material usage, increases the number of labels per roll, thereby reducing transportation and its packaging needs, and eliminates liner waste entirely. 

Additionally, Avery Dennison takes a comprehensive approach to manage label waste through our recycling program, AD Circular. This initiative focuses on recycling used liner and matrix, thus further mitigating environmental impact by diverting waste from landfills and encouraging the use of recycled materials.

Climate Change Mitigation:

Reducing greenhouse gas emissions is crucial for combating climate change. The use of fossil fuels in manufacturing — from extraction and transportation to burning and processing — impacts our climate in alarming ways that is pressing global organizations to act. Advancements in PS technology can lessen reliance on extracting from nature, reduce the emission of harmful gasses and minimize waste. Furthermore, the Avery Dennison Carbon Footprinting Tool provides additional support by enabling the selection of sustainable labels based on a reliable and transparent calculation method, empowering converters and brands to make well-informed choices.

Staying Ahead of Regulatory Developments

Staying abreast with regulatory changes in the field of packaging sustainability is key to aligning with industry standards and consumer expectations. Avery Dennison is a vocal advocate of this forward-thinking approach, following regulatory and legal requirements in designing eco-friendly labels.

Avery Dennison encourages partners in the packaging value chain to join forces in shaping a sustainable industry, standing prepared to assist converters and brands by providing valuable insights and guidance for making pivotal decisions on labeling. By incorporating PS labels into their eco-design strategies, companies can contribute towards creating a circular economy where resources are not wasted but instead reused and recycled, ultimately leading towards a more sustainable future for all.

About the author

Nathan Zhou is our Sustainability Program Manager at Avery Dennison Asia Pacific, leading the way in implementing our GHG reduction strategy to reach our 2030 sustainability goals. His role involves spearheading the company's decarbonisation efforts, with a special focus on cutting down scope 3 emissions to speed up our target achievement across the APAC region. Nathan brings a wealth of expertise in GHG accounting, product carbon footprint analysis, setting SBTi carbon targets, and reporting to CDP.

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