10/05/2025

Avery Dennison hosts the third edition of AD.Connect, focusing on premiumization in beverage packaging

Bangkok, Thailand, 24 September 2025 – Avery Dennison, a global leader in materials science and digital identification solutions, successfully hosted the third edition of AD.Connect, the company's bespoke customer event designed to foster collaboration and knowledge sharing across the packaging industry. This year's edition focused on the critical mega trend of premiumization and its transformative impact on beverage packaging.

The event brought together industry stakeholders like Avery Dennison, Neilson, Square 44, Esko and key Beverage brands in Thailand under the theme "Premium+ Beverage Packaging Experience," This AD.Connect event created a dynamic platform for sharing perspectives and exchanging innovative ideas amongst labelstock suppliers, product simulation agencies, brand owners, market intelligence agencies and Design / Branding agencies. Participants engaged in interactive sessions that explored how premiumization can help brands capitalize on the evolving consumer expectations and driving new opportunities throughout the beverage value chain.

Arthur Chan, VP/GM of Materials Group ASEAN at Avery Dennison, quoted: "We are delighted with the strong engagement at the event hosted by Avery Dennison. It created an excellent platform for end users and other industry stakeholders to share perspectives and exchange ideas. It was inspiring to see the sessions generate valuable insights that will not only strengthen collaboration, but also create opportunities across the broader value chain."

Attendees responded enthusiastically to the event's format and content. Participants highlighted the practical value of the interactive sessions, with one attendee noting, "Interactive sessions gave us practical ideas to bring back to our team." Others praised the networking opportunities, stating "Great to connect with the AD team and other brand owners—lots of valuable insights!" and described feeling "excited by the possibilities to innovate and create more meaningful experiences."

The event featured workshops, live product demonstrations, product introductions, and collaborative discussions that examined the latest innovations in premium beverage packaging. Sessions focused on how brands can leverage premiumization strategies to create more meaningful consumer experiences while addressing evolving market demands. Speakers from prominent organizations such as Esko, Nielsen, Square44 and Avery Dennison led the engaging sessions.

A key focus of the event was the growing importance of premiumization as a driver for growth. Insights shared by Nielsen and Square44 highlighted how strategic premiumization is becoming more crucial than ever for brands to differentiate themselves and capture consumer interest. The interactive sessions and workshops provided attendees with practical ideas and real-world examples to implement within their own teams. Following the workshop, Esko helped visualize the concepts discussed in the workshops via innovative 3D models in a captivating and tangible way.

AD.Connect continues to serve as a cornerstone event for Avery Dennison's commitment to customer collaboration and industry advancement. By bringing together diverse perspectives from across the beverage packaging ecosystem, the event reinforces the company's role as a trusted partner in driving innovation and creating value for customers and consumers alike.

About Avery Dennison

Avery Dennison is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. For more information, visit label.averydennison.com

Please direct any queries to:
Isaac Ng Chin Ang
isaac.ng@ap.averydennison.com