The road towards embracing plastics circularity

The Road Towards Embracing Plastics Circularity

Published in Food & Beverage Asia

Together with incentivising consumers to play their part and implementing recycling infrastructure, Anil K Sharma, senior vice president and general manager for Avery Dennison Materials Group Asia Pacific, sheds light on how packaging materials can promote greater plastic circularity.

Tackling the issue of packaging waste has always been an ambitious goal, but finding a definitive solution remains a complex task. The UN Treaty on Plastic Pollution which recently concluded its second round of discussions last month, and could potentially come into force by 2025, holds great promise in providing a universal framework to combat the threat of plastic pollution. However, it remains important to understand that addressing packaging waste goes beyond a simple fix. This calls for a comprehensive approach that incorporates diverse strategies from the 3Rs (reduce, reuse, and recycle), to switching to more sustainable packaging materials, and implementing extended producer responsibility (EPR) policies. Ultimately, this necessitates collaboration among all stakeholders involved.

Although Singapore’s plastic recycling rate remained constant at 6% last year, the amount of plastic waste generated rose from 982 tonnes in 2021 to 1,001 tonnes in 2022. This is particularly concerning as we have less than a decade to meet our target of reducing the daily amount of waste that is sent to landfill by 30% by 2030. However, we are encouraged by several developments on this front such as the most recent plastic bag tax and the Bloobox initiative and as well as the upcoming Deposit Refund Scheme that will be rolled out in 2025. What are some of the key areas that Singapore should focus on to accelerate its ambitions of becoming a Zero Waste Nation?

Changing Consumer Behaviour

One of the most significant challenges lies in changing consumer behaviour. Educating and incentivising consumers to opt for sustainable packaging alternatives and dispose of packaging responsibly are essential. Public campaigns such as the plastic bag tax and the Bloobox initiative will be instrumental in fostering greater environmental consciousness among consumers and lead to a significant reduction in the consumption of single-use plastic packaging.

Bolstering Singapore’s Recycling Infrastructure

Singapore’s only landfill, Pulau Semakau is expected to be fully filled by 2035 based on our current rate of waste generation. It is thus critical that Singapore develops its domestic recycling industry to divert plastic waste from the landfill as well as eliminate the need to export our waste to be managed. However, recycling operations require vast amounts of space and this poses several challenges for land-constrained Singapore. 

It is timely that NEA is looking into redeveloping Sarimbun Recycling Park which houses several recycling facilities and handles a fifth of Singapore’s recycling to improve its land use and productivity. NEA is also looking to set up a plastic recovery facility to streamline the collection and sorting of plastic waste for chemical recycling. The facility is expected to be ready by 2027 and has the potential to recycle about 240,000 tonnes of domestic waste annually.

Bolstering Singapore’s recycling infrastructure
Boosting efficiencies in the supply chain

Driving the Adoption of Sustainable Packaging Materials

While consumer demand for environmentally friendly packaging materials have steadily increased over the years, it remains critical to recognise that single-use packaging made from recycled and renewable materials can be equally sustainable in nature. Initiatives such as the Packaging Partnership Programme, a joint initiative by the government, industry and NGOs is a good example of how different players can come together to reduce packaging waste through the adoption of cost-effective solutions. Through concerted investments in research and development efforts, industry players can benefit from the added capabilities arising from the sustainable use of resources in packaging and sustainable packaging waste management and ultimately progress towards closing the plastics loop.  This will encourage companies to view sustainable packaging as a long-term investment that not only benefits the environment but also enhances brand reputation and consumer loyalty.

Boosting Efficiencies in the Supply Chain

Implementing sustainable packaging solutions is made more challenging by the complexity of supply chains. This is where RFID technologies such as Avery Dennison’s Smartrac can enhance supply chain efficiencies by providing greater transparency and visibility for packaging and inventory management. This is especially critical for FMCG companies like Nestle, P&G, and Unilever as their supply chains span multiple regions and involve intricate distribution networks. Close cooperation throughout the value chain is essential to ensure the feasibility and accessibility of sustainable packaging options from the manufacturing of the product to its final presentation to the consumer. By working together, we can navigate the complexities of the supply chain and create a more sustainable packaging ecosystem.

Furthering Innovations in Packaging Technologies

Extended producer responsibility (EPR) schemes have become increasingly widespread in compelling manufacturers and producers to take ownership of their products' entire lifecycle by overseeing its end-of-life management. This will be key to incentivising manufacturers and producers to adopt innovative and eco-friendly packaging materials and designs as well as prioritise the development of new and sustainable packaging solutions. Besides Vietnam, Singapore is one of the few countries in Southeast Asia that will implement its EPR scheme by 2025. This offers our island-state the opportunity to position itself at the forefront of leading sustainable development in the region and make substantial progress in promoting circular packaging practices. By exploring new and sustainable solutions, this will allow us to enhance barrier technology of packaging and protect the health and safety of consumers.

Singapore's commitment to tackling packaging waste and becoming a Zero Waste Nation is evident through its comprehensive approach and progressive initiatives. However, it remains to be said that addressing packaging waste is a complex task that requires collaboration and collective efforts across the entire value chain from the industry to governments and your everyday consumers as well. 

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