Inspired by the majestic "Vetta d'Italia," or "peak of Italy," nestled in the Italian Alps, our W&S industry stands tall at the pinnacle of growth, reflecting the dynamic demographics of our country. Just like this iconic peak, rising to an elevation of 2,578 meters, our industry offers unparalleled views and experiences, captivating enthusiasts and consumers alike with its rich history and adventurous spirit.
The Vetta d'Italia concept pays homage to Italy's highest road point, symbolizing not just altitude but also the journey of exploration and discovery. It resonates with the adventurous spirit and natural beauty synonymous with the Italian Alps, offering a unique narrative that elevates brand storytelling in the Wine and Spirits category.
The Fasson® Estate 8 label features a white vellum paper with a special purpose adhesive, designed for versatile applications. With excellent resistance to moisture and consistent quality, it ensures high efficiency in converting and printing processes. The textured surface enhances the visual appeal and is compatible with Offset and Flexo printing techniques, offering superior results.
Our design approach with Vetta d'Italia is to encapsulate the essence of high-altitude adventures and scenic beauty through tactile and visual elements. The use of foiling on the label boundaries represents the rugged terrain and peaks of the mountains, while the textured paper surface mimics the tactile feel of mountain surfaces. This approach not only enhances the label's aesthetic appeal but also communicates a compelling story that resonates with consumers who appreciate premium experiences. Additionally, the offset printing and the emboss of the brand "Vetta d'Italia" adds further elegance to the label.
The Fasson® Estate 8 label is designed for versatility, supporting various printing techniques for superior results. Offset printing delivers crisp graphics, while flexo printability ensures cost-effective high-volume production. The label is compatible with HP Indigo for vibrant colors and features hot foil stamping for a luxurious finish. It also supports screen printing for added texture, along with debossing and embossing, enhancing the tactile experience and creating a memorable connection with consumers.
