Decorative & Shelf Appeal Labels

Increasing pressure to deliver brand and product differentiation demands stretching the boundaries of label design. Avery Dennison offers a wide range of innovative and unique alternatives to standard decorative label offerings, with special film facestocks that meet the highest demands for design flexibility and shelf appeal.

When the Label is the Packaging

For many brands, the line between label and package has blurred—the label blends into the packaging to create a single, unified brand experience. If this is your goal, traditional face stocks won’t do the job. Our matte labels—both polyethylene (PE) and polypropylene (PP)—offer a wide range of compelling alternatives. Or go for the clear-on-clear effect with our complete portfolio of PP options.

The Outstanding Way to Stand Out

When catching a consumer’s eye with a promotional label is critical, we offer a wide range of bright metallized films that shoppers notice. We also offer a complete line of holographic label materials delivering dazzling effects like kaleidoscope, shimmering, crystalline, point and brushed patterns.


Design Trends