10/02/2024

Avery Dennison second edition of AD. Connect in Thailand unpacks frozen food packaging challenges and solutions for brands

Bangkok, Thailand — 3 October 2024

AD.Connect, Avery Dennison’s bespoke customer event in ASEAN continues with its second edition to great success in Thailand. Organized by Avery Dennison and attended by many reputable multinational food & beverage corporations, including CP Foods, Betagro, Lotus, Cargill and more, the event was held to redefine the status quo of traditional food packaging technologies.

With the theme "Food Label Unboxed with Avery Dennison", this edition of AD.Connect was held to share the latest consumer trends, governmental regulations, and cutting-edge packaging technologies that Avery Dennison has to offer for the food & beverage space. Attendees also participated in various interactive sessions that helped them understand the benefits of Pressure Sensitive Labels as a packaging technology.

Key highlights included presentations from industry experts, such as Dr. Claudia Mariconda, the Global Senior Director, Sustainability of Avery Dennison, and Ms. Kejin Zhang, the ASEAN Sustainability and Innovations Lead Manager of Avery Dennison. Sustainability have been an ongoing mega trend among consumers on fast moving consumer goods and it’s the same situation in the frozen food and ready to eat food industries. Their sessions explored the evolving governmental regulations and its impact on the food and beverage industry as well as sustainable product and services solutions to meet these requirements.

Pascale Wautelet, the Vice President Global R&D & Sustainability for Avery Dennison commented:

“The best way to inspire sustainable innovation is to invest in ecosystem engagement, identify complex problems, foster collaboration and partnerships, and empower solutions that drive positive change.  A special thank you to our Thailand team for organizing the incredible Food Label Unboxed Experience event to foster long-term value and contribute to a more sustainable future. Making (a sustainable future) possible!

The event was well received by the audience. A spokesperson for CP Foods commented:

"Thank you for having us in AD.Connect. Our team have gained a lot of knowledge on new Sustainability and Innovation labels. Also, the event was really fun and well organized. The NFC tag and the materials for the training are really useful. Thank you."

As the heartland for numerous multinational food and beverage exporters like CP Food, S&P,  Betagro and others. Thailand and the broader ASEAN region are poised for rapid economic growth and development over the next decade. Avery Dennison is committed to advancing its customers and looks forward to fostering collaboration throughout the entire business ecosystem to seize new opportunities. Avery Dennison strongly believes that utilizing a platform like AD.Connect facilitates collective progress and growth in this dynamic and evolving industry.

Darren Milligan, the General Manager of the ASEAN and ANZ region, commented:

"The AD.Connect in Thailand was a resounding success. Our marketing team provided an overview of sustainability and packaging trends for both local and export markets. This was followed by our Thailand Commercial team running an interactive session covering the basics of self adhesive technology, as well as our latest innovations. Overall, the event facilitated valuable dialogue, and we are grateful for the insights and energy from all participants. Our teams are looking forward to continuing these conversations, and together building new solutions to food segment challenges and opportunities." 

Claudia Mariconda, the Global Senior Director, Sustainability of Avery Dennison, further adds:

“I wanted to extend a big thank you to the team who organized the AD Connect Thailand as well as to all participants. All together contributed to make it a remarkable success. The transparency, openness and willingness to cooperate on solving the world’s biggest challenges - such as advancing sustainability, circularity and transparency and reducing waste - were impressive. The event facilitated an engaged dialogue on how our innovative self adhesive label technologies bring value to the food segment and the teams are excited about continuing the collaboration.”

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.

Media contact

LPM ASEAN Marcom Team

lpm.marcom@ap.averydennison.com