Reduce Materials


Like the rest of our organization, our global R&D teams are committed to making our products more sustainable and to achieving our 2025 sustainability goals. Part of their focus is to reduce materials in our products whilst also ensuring that they perform as well, if not better, than their predecessors. In these cases, less is definitely more.

Developed by Avery Dennison, Greenprint™ is a life cycle assessment (LCA)-based tool designed to accelerate customer collaboration on sustainable products and solutions. It communicates a product’s environmental impact across six categories, from material extraction, to processing by Avery Dennison, to end of life. Avery Dennison™ Greenprint™ also provides CPG companies with sustainability facts that consumers can easily understand. For example, Avery Dennison™ Greenprint™ can translate a recycled label design into the number of trees saved, creating a powerful sustainability story that can elevate a company’s brand and accelerate its product sales. This assessment can help you and your customers make more informed decisions.

Avery Dennison Greenprint™ Product Overview

Direct Thermal Linerless Labels Product Overview

Case Study

Creating Impact on the Shelf and Beyond: Greenprint™ in action

Greenprint™ Sustainable Choices