4 seconds is all you have… to capture consumers’ attention in today’s crowded retail space. Here’s what you can do to maximise the shelf appeal of your products.


of purchasing decisions
are made in-store


of purchasing decisions
are based on impulse


is key to differentiation
from competition


average number of products in a retail space, each fighting for the consumer’s limited attention

4 Retail Superstars are all you need...

to suit different packaging needs, appeal to diverse audiences, and steal the limelight from competing brands.

Clear On Clear (COC) to provide a unique no-label look to emphasise the fresh content of the products

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Silver Portfolio
to provide a premium, high-end appearance associated with luxury, trendiness and innovation

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Conformable Film for versatile performance to fit form factors in all shapes and sizes

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Air Egress to maintain a bubble- and wrinkle-free look in the long term for durable goods

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Keep this guide handy for your shelf appeal needs.