Functional Packaging


“Functional packaging” is a new and fast-growing phenomenon, it’s helping brand owners add value to existing products while transforming the way consumers make decisions at the point of sale.

Functional packaging goes beyond simple product containment, offering consumer benefits such as extended shelf life or easy open/close. The category includes flexible pouches and stickpacks, and may utilize pressure-sensitive reclosures, RFID Intelligent Label technology, and/or security (tamper-evident, anti-counterfeit) materials. 

By delivering greater utility, functional packaging increases the overall value of a product while enhancing the consumer’s experience. See below to learn more about what consumers had to say.

White Paper
Consumers Say...

To better understand how consumers perceive, select and interact with functional packaging, Avery Dennison partnered with MarketVision, one of the country’s leading providers of custom market research solutions. Read on to see what the top 7 benefits consumers look for with their functional packaging

The value chain for functional packaging can be more complex than typical label converting situations. We're here to help you navigate this growing area and connect you with partners who can help make solutions come to life for your customer. Learn more about the value chain at the links below.

Reclosure Value Chain

Learn more arrow_forward

FlexPack Value Chain

Learn more arrow_forward

Product Portfolios


Flexible Packaging

Intelligent Labels