Labelexpo 2019 | Avery Dennison | LPM

Making a Material Difference



To refresh your memory, or if you couldn’t make it to Brussels this year, here is a brief recap of the innovations we shared and launched at Labelexpo 2019. Each of which break new ground and deliver important benefits for converters and brands - in functionality, cost-savings, sustainability and more.

All of us at Avery Dennison would like to thank you: our partners, suppliers and customers, who made Labelexpo Europe 2019 a great success. 

We look forward to welcoming you all at Labelexpo Americas 2020 in Chicago.


In our World of Science, visitors met with members of our R&D team. Here, we showcased our Automotive Portfolio, which features solutions for vehicle applications of all kinds. We introduced our Cold Chain Adhesive, the first adhesive that can be applied at the sub-zero temperatures. We launched a topcoat that delivers luminescence for pharmaceutical labels. And we presented our game-changing, soon-to-be-available Surfas Technology, the first adhesive that can stand up to the extreme labelling challenges of irregular surfaces, including corrugated board. 



Through our immersive “Store of the Future” and other interactive displays, our Connected World area highlighted our RFID-enabled intelligent label solutions, which bring dramatically improved supply chain management and consumer connection. Our WaveSafeTM tags, launched earlier this year, were demonstrated alongside our RFID On-Metal tags, enabling everything in the store to be connected.



In our Sustainable World area, we presented solutions designed to reduce plastics waste and use more recycled materials. They include our rPET and rBG linersour rPE facestock made with 30% post-consumer plastic, and our award winning CeanFlakeTM Adhesive Technology.

For winemakers, we unveiled our new
Sustainable Wine Label Range, an assortment of premium paper facestocks with between 40 and 100 percent recycled content, along with our Crush Range paper facestocks, which are made of 40 percent recycled post-consumer waste and 15 percent plant waste from grape, citrus or barley processing.


Our World of Imagination demonstrated that when you combine creative materials science and the words “what if,” great things happen.

Our Digital Inkjet Portfolio includes a range of manufacturer-certified materials purpose-designed for virtually every brand and model of inkjet printer. And our ORUS program (“one-roll unique service”) lets our European customers order a single, 1,000-meter first roll of any of our one-meter products, combined with any of our adhesive technologies. It’s the perfect way to explore new materials with less cost and hassle. And M_use, short for ‘materials in use’, introduced visitors to our new digital platform that delivers content to inspire innovative design for label and packaging designers and converters.


Leaders and innovators from our industry shared their views on the materials that will open new frontiers in labeling, create the next big opportunities for your business and drive our industry forward, In our M_use Live theater. Here, we hosted a daily series of focused, intimate, and interactive sessions on important topics such as sustainability, connected products, neuromarketing and more. 

Watch the videos and presentations