Avery Dennison store of the future to transport visitors into ‘A Connected World’ at Labelexpo Europe 2019

OEGSTGEEST, The Netherlands — September 2, 2019 — Radio-frequency identification technology and near-field communications are just two of the technologies that will be on display in Avery Dennison’s Store of the Future, part of “A Connected World”, one of four world of discovery areas on exhibit.

“We are creating an interactive environment in which Labelexpo visitors will be able to experience the speed and efficiency of inventory accuracy with RFID and feel the ease of autonomous checkout -- all while getting a first-hand, interactive view into the shopping environment of the future,” said Francisco Melo, vice president and general manager, RFID. There will also be opportunities to see how NFC technology enables consumer engagement with features like augmented reality or connectivity with other online platforms.

Featured product lines in the Connected World include:

“In the future, everything we buy and use will soon have a unique digital identity and the ability to connect to the internet—and everything else,” said Jasper Zonnenberg, Senior Global Marketing Director for Intelligent Labels. What will this connected universe look like for brands? For consumers? How will labeling and packaging play a role? “We look forward to engaging with visitors to answer those questions and more at this year’s Labelexpo.” 

Labelexpo Europe runs September 24-27, 2019, at the Brussels Expo. Visit Avery Dennison at Booth #A31 in Exhibition Hall 5. For information, visit label.averydennison.com/labelexpo and click here to register for one of our M_use Live Seminars.