Avery Dennison and Outernets Create the Future of Window Shopping Shop.org, Las Vegas
September 13, 2018 (MENTOR, OHIO) – Just five days after their collaboration with Rochambeau and Aaron Curry at the New Museum, NYC, Avery Dennison and Outernets partner again to create the “future of window shopping” experience, to be revealed this week at Shop.org in Las Vegas.
As the visitors of shop.org approach the glass installation they will be drawn into an immersive and interactive experience with two fashion brands - Rochambeau and West Carolina - which will enable them to discover, try on and share images of themselves with pieces of the apparel collections.
The innovative installation reveals the benefit of combining Outernets’ Operating System for interactive media with Avery Dennison Vela™ switchable film, based on Gauzy technology, to retrofit store windows and create instagrammable branded experiences, capturing the attention of their consumers passing by on the street, within the shopping mall, or in store.
Outernets will also present different experiences such as fashion and vegas inspired AR experiences that will create fun shareable images to social media, product customization, and more.
Visit Avery Dennison and Outernets at Booth IL8 - Shop.Org
Rochambeau is a New York City menswear label founded in 2011 by Laurence Chandler and Joshua Cooper. Drawing inspiration from the city, skate culture and the contemporary art world, Chandler collaborates with renowned artists to produce each seasonal collection. A willingness to take risks has led to high regards in the industry; in 2016 Rochambeau was a finalist in the CFDA/Vogue Fashion Fund while simultaneously taking home the US Woolmark Prize. As of fall 2017, Rochambeau is available in some of the most exclusive retail doors in the world, including Just One Eye, 424, Liberty, Boon the Shop, The Webster and SSENSE.
About Avery Dennison
Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.
About Vela™ Dynamic Display Technology
In 2018, Avery Dennison is launching a dynamic display window advertising system called Vela™ Dynamic System, which is a turnkey platform for digital advertising solution based on technology developed by Gauzy, one of a number of innovative startups Avery Dennison has invested in over the last couple of years. This system helps attract more customers by transforming store windows into eye-catching, switch-on-switch-off advertising media that projects campaigns, promotional offers and personal content, changing the message throughout the day with time and location-based videos and images. Vela™ Dynamic System is transparent when not in use, retaining in-store visibility and sales opportunities. When combined with innovative experience technology from the Avery Dennison partner network* - Vela(™) dynamic technology offers retailers the flexibility to combine traditional merchandising with innovative digital advertising, creating truly engaging content for the consumer.
*For the Rochambeau x Aaron Curry event Avery Dennison is partnering with Outernets.